Here’s the theme for our presentation at the NBC event in September 2009… please feel free to offer up some thoughts “With the ever increasing presence of technologies (increasingly mobile) and the popularity of web2.0 app’s & social networks (Facebook / Twitter / Youtube, Orkut etc), individuals are increasingly able and willing to observe and [...]
The New Digital Morality: Consumers, Brands and Social Networks
September 22nd, 2009 · No Comments
Tags: Uncategorized
Beware the Brazilian Teenager!
February 27th, 2009 · No Comments
This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]
Tags: Consumers · Marketing · Media · Technology · Trends · Youth
Young Lives : Vidas Jovens
December 22nd, 2008 · 2 Comments
TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages. The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as [...]
Tags: Advertising · Brands · Consumers · Marketing · Media · Social · Technology · Trends
NBC 08 (SENAC) discussion with teenagers
October 23rd, 2008 · No Comments
We’ll try to get some clips from the event onto the site in the next few days – a small first clip here… Please get in touch or leave any comments on the event
Tags: Consumers · Media · Social · Trends · Youth
Grace and Clare…connected
August 7th, 2008 · No Comments
Whilst in London Ive been able to meet up with two (young) old friends. Always a pleasure and enlightening to spend time with them. I wanted just to post a few quick clips from an interesting discussion about their media usage and online lives. Here they discuss some of the pros and cons of [...]
Tags: Consumers · Media · Social · Technology · Trends · Youth
Tecnologia e Mulheres
April 27th, 2008 · No Comments
Tags: Consumers · Media · Technology · Trends · Youth
Flexible Education
February 21st, 2008 · No Comments
The need to attain educational and professional qualifications, and to combine such studies with the economic necessity of working to support families are amongst the principal concerns of young people across South America. Research identified the need to encourage forms and systems of education that do not force young people to quit work and encourage [...]
Understanding Brazilian Youth 2
December 10th, 2007 · No Comments
As would probably be expected the headlines that grabbed the news media’s attention from the recent UNICEF report on “Brazilian Adolescents and Youth” were largely those that reflected those of a nation of young people worried about crime and corruption. Apologies if we too reflected some of this sentiment in our original post. Having had [...]
Understanding Brazilian Youth
December 5th, 2007 · No Comments
Understanding young people in Brazil, their attitudes and behaviours seems to make great sense to us. Not least because the Brazilian child and youth population amounts to 34.1 million, almost the same as the entire population of Argentina. At the macro level, half of the world population is under 25 and 85% of them live [...]
Tags: Consumers · Social · Trends · Youth
World Aids Day…100,000 Condoms…’experimento elástico’
December 1st, 2007 · 1 Comment
What better excuse than today being World Aids Day, to put up a clip of our very own Lara Vainer discussing her recent involvement researching on the project ‘experimento elastico‘ with artist Adriana Bertini. The innovative project is part of the “Muro Graphia” programme funded by SESC in Sao Paulo. The project which has just [...]









