Consumer Insight, Brand Strategy & Applied Thinking from Brasil

Blogamericas.com header image 4

The New Digital Morality: Consumers, Brands and Social Networks

September 22nd, 2009 · No Comments

Here’s the theme for our presentation at the NBC event in September 2009… please feel free to offer up some thoughts “With the ever increasing presence of technologies (increasingly mobile) and the popularity of web2.0 app’s & social networks (Facebook / Twitter / Youtube, Orkut etc), individuals are increasingly able and willing to observe and [...]

[Read more →]

Tags: Uncategorized

Beware the Brazilian Teenager!

February 27th, 2009 · No Comments

This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

[Read more →]

Tags: Consumers · Marketing · Media · Technology · Trends · Youth

Young Lives : Vidas Jovens

December 22nd, 2008 · 2 Comments

TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages. The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as [...]

[Read more →]

Tags: Advertising · Brands · Consumers · Marketing · Media · Social · Technology · Trends

NBC 08 (SENAC) discussion with teenagers

October 23rd, 2008 · No Comments

We’ll try to get some clips from the event onto the site in the next few days – a small first clip here… Please get in touch or leave any comments on the event

[Read more →]

Tags: Consumers · Media · Social · Trends · Youth

Grace and Clare…connected

August 7th, 2008 · No Comments

  Whilst in London Ive been able to meet up with two (young) old friends. Always a pleasure and enlightening to spend time with them. I wanted just to post a few quick clips from an interesting discussion about their media usage and online lives. Here they discuss some of the pros and cons of [...]

[Read more →]

Tags: Consumers · Media · Social · Technology · Trends · Youth

Tecnologia e Mulheres

April 27th, 2008 · No Comments

[Read more →]

Tags: Consumers · Media · Technology · Trends · Youth

Flexible Education

February 21st, 2008 · No Comments

The need to attain educational and professional qualifications, and to combine such studies with the economic necessity of working to support families are amongst the principal concerns of young people across South America. Research identified the need to encourage forms and systems of education that do not force young people to quit work and encourage [...]

[Read more →]

Tags: Social · Youth

Understanding Brazilian Youth 2

December 10th, 2007 · No Comments

As would probably be expected the headlines that grabbed the news media’s attention from the recent UNICEF report on “Brazilian Adolescents and Youth” were largely those that reflected those of a nation of young people worried about crime and corruption. Apologies if we too reflected some of this sentiment in our original post. Having had [...]

[Read more →]

Tags: Social · Trends · Youth

Understanding Brazilian Youth

December 5th, 2007 · No Comments

Understanding young people in Brazil, their attitudes and behaviours seems to make great sense to us. Not least because the Brazilian child and youth population amounts to 34.1 million, almost the same as the entire population of Argentina. At the macro level, half of the world population is under 25 and 85% of them live [...]

[Read more →]

Tags: Consumers · Social · Trends · Youth

World Aids Day…100,000 Condoms…’experimento elástico’

December 1st, 2007 · 1 Comment

What better excuse than today being World Aids Day, to put up a clip of our very own Lara Vainer discussing her recent involvement researching on the project ‘experimento elastico‘ with artist Adriana Bertini. The innovative project is part of the “Muro Graphia” programme funded by SESC in Sao Paulo. The project which has just [...]

[Read more →]

Tags: Social · Youth