The bilingual blog of TWRAmericas

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Twitter goes Geo

November 23rd, 2009 · No Comments

http://www.businessweek.com/technology/content/aug2009/tc20090823_834450.htm
a number of reports lately about the fact that the main site number of twitter apps will allow for geotagging of tweets. Interesting stuff – but how happy would you be to have your tweets tagged?
Recently we interviewed a young Colombian who spoke about how Tweets in Colombia had been used to trace people and [...]

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OPEN WARFARE? – Social Networks, moral panics and media battles

October 1st, 2009 · No Comments

Two quick images from the past 24 hours which say a lot about the on-going battles between between traditional and new media companies and within social network giants of Facebook and Orkut.
The first comes from the front page of today’s Sun newspaper in the UK.

I don’t have exact figures on the differing user/purchaser numbers for [...]

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Corinthians join the Cruisers

September 30th, 2009 · No Comments

Having been to the local derby between Sao Paulo and Corinthians on Sunday I was interested to see that the Timão as they are known (Corinthians for the uninitiated) are just one of a number of Brazilian brands and organisations that are joining the specialist cruise holiday market. Specialist cruises may not be especially [...]

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Nova Lima

February 11th, 2009 · No Comments

We’ve been busy in Peru for the past few weeks looking at some of the social and cultural trends in Lima and beyond. We are in the process of creating a micro-site with more detail on the New Peruvian Consumer, interviews with young Limeñas and a host of visual images from around the city. The [...]

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Tags: Consumers · Social · Trends

Young Lives : Vidas Jovens

December 22nd, 2008 · 2 Comments

TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages.
The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as the [...]

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Tags: Advertising · Brands · Consumers · Marketing · Media · Social · Technology · Trends

Brazilian football fans – the Pay per View League

December 22nd, 2008 · No Comments

Brazilians seem to love questionnaires quant studies with football fans almost as much as the game itself. Recently the members of the Club of 13 (major teams) had access to the first survey conducted among viewers of pay-per-view of the Campeonato Brasileiro. The figures, presented by Globosat will be used as a reference for the [...]

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Tags: Consumers · Media · Sport

NBC 08 Senac, Sao Paulo

October 26th, 2008 · 1 Comment

Some shots from the NBC 08 event at SENAC, Sao Paulo
Huge thanks to Victor at comlimão
discussion group on stage -

Tuesday – presentation 1

presentation 2

presentation 3

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Tags: Brands · Consumers · Marketing · Media · Trends · Youth