Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Nothing to Play … at Shopping Iguatemi

March 18th, 2009 · No Comments

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Tags: Consumers · Media · Technology

Tecnologia e Mulheres

April 27th, 2008 · No Comments

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Tags: Consumers · Media · Technology · Trends · Youth

Share your mobile???

March 17th, 2008 · No Comments

Nokia announced last week that they were launching two handsets aimed at consumers in emerging markets.  The launch of the Nokia 2600 classic and the Nokia 1209 is based on research which identified a rise in the sharing of mobile phones.   Cost sensitivity and the desire for customisation are cited as important issues however [...]

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Tags: Consumers · Media · Technology

Motoplay

October 24th, 2007 · No Comments

Those familiar with the new portable lightweight record players that have seen a recent revival might be interested in this model available in Brazil in the 1960s.

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Tags: Advertising · Technology

Ipobre

October 20th, 2007 · No Comments

The term ipobre was all the rage in the build up to Christmas in Brazil last year. Pobre means poor and ipobre was a label attached to one of a myriad of cheap, ipod lookalikes or mp3 players that were the gift of choice for many Brasilians last year as the price came into reach [...]

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Tags: Technology