Having been to the local derby between Sao Paulo and Corinthians on Sunday I was interested to see that the Timão as they are known (Corinthians for the uninitiated) are just one of a number of Brazilian brands and organisations that are joining the specialist cruise holiday market. Specialist cruises may not be especially [...]

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The headlines that we read in the Brazilian press stated that one in five Paulistas (residents of the State of Sao Paulo) are sedentary although the findings seem to throw up some other interesting trends in terms of excercise and phsysical activities in Brazil.   
According to a recent study on behalf of the State government [...]

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The Brazilian media is less dependent on the constant flow of meaningless PR-driven surveys that seem to swell the pages of the press in other countries. It is however equal to most nations in that the findings of a quantitative survey rarely become the focus of discussion beyond those most immediately involved. How nice it [...]

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One of Brazil’s longest standing brands announced a makeover in its visual look last week in an attempt to “rescue an identity lost in recent years”. With a campaign set to run across different media platforms, Caloi aims to return to its once dominant position in the Brazilian bicycle market.  With the launch of a [...]

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Much of the media coverage this week in the Brazilian football press has focused on horrific scenes at the end of the match last Sunday between Avai and Criciuma. When a flare thrown into the Criciuma fans exploded leading to a retired 62 year old fan losing his right hand. There have been many attempts [...]

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Man smokes pipe at football match.
As spotted yesterday during Avai’s 4-0 demolition of Ituno.

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A second football launch this week saw ESPN via Neogama/BBH employ a very Nike Scoripion’esque graffiti style press campaign for its ongoing football coverage of overseas leagues in 2007/8. The campaign which will start to be visible in the Brazilian media and urban centers as of early 2008 focuses heavily on Ronaldinho and Manchester United [...]

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In the week that Brazil won the bid to host the World Cup in 2014 most of the press coverage in the country has focused on the nations ability to host the tournament, the potential political fallout and the real bidding war within Brazil to be a host city for the tournament. Off the field [...]

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The Brazilian women’s football team have just returned from China where they finished runners up to Germany, losing 2-0 in the final. The tournament received extensive media coverage here in Brasil, with most of the matches being broadcast live on the channel Band. Despite a creditable performance and some fine victories on route [...]

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