The bilingual blog of TWRAmericas

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Twitter goes mainstream in Brazil

March 21st, 2009 · No Comments

As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]

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Tags: Media · Social · Technology · Trends

The inactive and the hyperactive in Brazil

March 16th, 2009 · No Comments

The headlines that we read in the Brazilian press stated that one in five Paulistas (residents of the State of Sao Paulo) are sedentary although the findings seem to throw up some other interesting trends in terms of excercise and phsysical activities in Brazil.   
According to a recent study on behalf of the State government [...]

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Tags: Social · Sport · Trends

Women are the highest earners in 30% of Brazilian homes

March 10th, 2009 · No Comments

International Women’s Day yesterday saw the annual collection of articles across the Americas about the role of women in society. In Brazil, Folha de Sao Paulo reported the findings of a number of different studies which emphasise the implications  the changing position of women in society, the workplace and within families and the household.  Increasingly [...]

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Tags: Consumers · Trends

NBC 08 (SENAC) discussion with teenagers

October 23rd, 2008 · No Comments

We’ll try to get some clips from the event onto the site in the next few days – a small first clip here…
Please get in touch or leave any comments on the event

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Tags: Consumers · Media · Social · Trends · Youth

Race and Economic development in Brazil

July 25th, 2008 · No Comments

This is a link to a nice story taken from Bloomberg about the issue of racial discrimination in Brazil. As the article states “A commodities-led boom is fueling growth; the real beat the Swiss franc as the best-performing major currency during the 12 months through yesterday, gaining 22 percent against the dollar to the franc’s [...]

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Tags: Social

Brazilians and the Green Economy 3

March 16th, 2008 · No Comments

Above is the third part of our set of interviews at the popular weekend market in Lagoa de Conceicao, Florianopolis. We asked the Ecofeira regulars about their attitudes and usage of plastic bags. Interesting responses can be seen above.
Whilst we’re on the subject a quick follow up to earlier post about the campaign  “Mude o [...]

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Tags: Consumers · Environment · Marketing · Trends

Brazilians and the Green Economy 2

March 16th, 2008 · No Comments

The video clip above is the second of 3 peices of research conducted by TWRAmericas at the popular weekend Ecofeira market in Lagoa de Conceicao, Florianopolis. On the ongoing debate about green consumerism, thanks to the digital magazine Envolverde for the followingIDEC (the Brazilian Institute for the Defense of the Consumer) and Vitae Civilis [...]

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Tags: Consumers · Environment · Marketing

Football violence in Brazil

March 1st, 2008 · No Comments

Much of the media coverage this week in the Brazilian football press has focused on horrific scenes at the end of the match last Sunday between Avai and Criciuma. When a flare thrown into the Criciuma fans exploded leading to a retired 62 year old fan losing his right hand. There have been many attempts [...]

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Tags: Social · Sport

Flexible Education

February 21st, 2008 · No Comments

The need to attain educational and professional qualifications, and to combine such studies with the economic necessity of working to support families are amongst the principal concerns of young people across South America.
Research identified the need to encourage forms and systems of education that do not force young people to quit work and encourage [...]

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Tags: Social · Youth

World Aids Day…100,000 Condoms…’experimento elástico’

December 1st, 2007 · 1 Comment

What better excuse than today being World Aids Day, to put up a clip of our very own Lara Vainer discussing her recent involvement researching on the project ‘experimento elastico‘ with artist Adriana Bertini. The innovative project is part of the “Muro Graphia” programme funded by SESC in Sao Paulo. The project which has [...]

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Tags: Social · Youth