Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Nothing to Play … at Shopping Iguatemi

March 18th, 2009 · No Comments

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Tags: Consumers · Media · Technology

Brazilian housekeepers and domestic purchase decisions

May 19th, 2008 · No Comments

Rather unsurprisingly, we thought, research has shown that domestic workers play an important role in the domestic shopping decisions in Brazilian homes.  What was of more interest was the process of swapping tips and ideas amongst domestics and between the workers and their patrons, both directly about products but also where to purchase at the [...]

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Tags: Consumers

Pão de Açúcar goes greener

April 4th, 2008 · No Comments

On the continuing ‘green’ turn in the Brazilian market, the latest to joing the trend are the supermarket chain Pão de Açúcar (Sugar Loaf). According to MundodeMarketing this week that they are to invest more in their own label range of organic products but also that they will build a 1600m² store in the interior [...]

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Tags: Consumers · Environment · Trends