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	<title>Blogamericas.com &#187; sao paulo</title>
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	<description>Consumer Insight, Brand Strategy &#38; Applied Thinking from Brasil</description>
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		<title>Class War, Noise and Carnival in Sao Paulo</title>
		<link>http://www.homeofinsight.com/2010/02/09/class-war-noise-and-carnival-in-sao-paulo/</link>
		<comments>http://www.homeofinsight.com/2010/02/09/class-war-noise-and-carnival-in-sao-paulo/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 17:20:37 +0000</pubDate>
		<dc:creator>Tim Lucas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[sao paulo]]></category>
		<category><![CDATA[social class]]></category>

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		<description><![CDATA[This weekend i was fascinated to read reports in the Folha about an apparent manifestation of class war in Sao Paulo. The site for this contest is the noise made by samba schools. Carlos Costa, one of the original founders of a centrally located school argued that &#8220;these people from higher social classes don&#8217;t like [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.blogamericas.com/wp-content/uploads/2009/02/carnival-graveyard-05-300x225.jpg" alt="carnival-graveyard-05" title="carnival-graveyard-05" width="300" height="225" class="aligncenter size-medium wp-image-389" /></p>
<p>This weekend i was fascinated to read reports in the Folha about an apparent manifestation of class war in Sao Paulo. The site for this contest is the noise made by samba schools. Carlos Costa, one of the original founders of a centrally located school argued that &#8220;these people from higher social classes don&#8217;t like noise&#8221;. In some parts of the city there are reports that neighborhood groups have complained about noise amongst other factors (trash and drunkenness) and have tried to get the carnaval practice sessions banned. To a certain extent there seems to be something of a classic moral panic going on with the references to noise and dirt and a middle class up in arms about the behaviour of their lower class neighbours. However, being that i am rather obsessed with LISTENING at the moment it kind of    made me wonder whether there have been any studies made about NOISE and different attitudes to noise? &#8211; kind of noise / volume / who is making the noise etc amongst different social groups &#8211; whether that be based on social class, gender, location, culture etc. Either in Brasil or other countries &#8211; Ill have a look around &#8211; but if you find anything please let me know!  </p>
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		<title>Community / Communities in Sao Paulo</title>
		<link>http://www.homeofinsight.com/2010/02/09/community-communities-in-sao-paulo/</link>
		<comments>http://www.homeofinsight.com/2010/02/09/community-communities-in-sao-paulo/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:43:12 +0000</pubDate>
		<dc:creator>Tim Lucas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[sao paulo]]></category>

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			<content:encoded><![CDATA[<p><img src="http://www.blogamericas.com/wp-content/uploads/2010/02/09022010003-300x225.jpg" alt="09022010(003)" "title="09022010(003)" width="300" height="225" class="aligncenter size-medium wp-image-494" /><br />
Not sure about the quality of the photo but i hope it serves to illustrate a point. In the build up to carnaval there have been a couple of interesting articles about COMMUNITY or rather the lack of COMMUNITY spirit in Sao Paulo recently and the fact that Samba schools have been moving out of their traditional central neighborhoods towards the periferia. I think it was a shame that the articles and those quoted seemed to take such a simplistic and uncritical view of COMMUNITY. Whilst the specifics of the relationship between Samba schools and the relationships to their relevant neighborhoods may reflect the realities of the contest for space and interestingly silence (more about this to come), the bigger issue of community spirit is somewhat more complex. I took this photo today in Parque Buenos Aires in Higienopolis &#8211; presumably the kind of neighborhood to which the article refers. I post it as an example of a community that is alive and well in Sao Paulo &#8211; walk through the park most mornings and you&#8217;ll see a multitude of young mums, nannies, the odd (or should i say occasional) father in what reflects a highly active and energetic community: one that seems to reflect a lot of cross class interactions and discussions. Did a community spirit ever really exist in Sao Paulo or any other city in the world and shouldnt we start to think a little more about the many communities they have always accomodated rather than one hegemonic defintion?<br />
Tell me what you think  </p>
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