here are clips from the NBC event we didnt have time to show today – ill be writing more on our thoughts on Brands and Social Media later in the week
just by chance i found this article about democratisation of social networks in the US from the excellent Pew Life project
http://www.pewinternet.org/Presentations/2009/41–The-Democratization-of-Online-Social-Networks.aspx

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Two quick images from the past 24 hours which say a lot about the on-going battles between between traditional and new media companies and within social network giants of Facebook and Orkut.
The first comes from the front page of today’s Sun newspaper in the UK.

I don’t have exact figures on the differing user/purchaser numbers for [...]

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Here’s the theme for our presentation at the NBC event in September 2009… please feel free to offer up some thoughts
“With the ever increasing presence of technologies (increasingly mobile) and the popularity of web2.0 app’s & social networks (Facebook / Twitter / Youtube, Orkut etc), individuals are increasingly able and willing to observe and [...]

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As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]

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Cellular owners in Brazil pay more for the use of their mobile telephone than any other country in the world. The data comes from the International Telecommunications Union (ITU). According to the criterion of Purchasing Power Parity (PCC), which has reference to the price of a basic package offered by the operators – which includes [...]

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As noted frequently on this blog, recent years have seen the expansion of the middle class (Classe C) in Brazil. At the end of 2008, this “slice” has already totaled 53.8% of the population, according to research from the Getúlio Vargas Foundation (FGV), which, with a greater purchasing power, began to consume more and helped [...]

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The headlines that we read in the Brazilian press stated that one in five Paulistas (residents of the State of Sao Paulo) are sedentary although the findings seem to throw up some other interesting trends in terms of excercise and phsysical activities in Brazil.   
According to a recent study on behalf of the State government [...]

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This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

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We’ve been busy in Peru for the past few weeks looking at some of the social and cultural trends in Lima and beyond. We are in the process of creating a micro-site with more detail on the New Peruvian Consumer, interviews with young Limeñas and a host of visual images from around the city. The [...]

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TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages.
The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as the [...]

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