an interesting story taken directly from ther Guardian newspaper last week about how mobile companies are targetting residents of the periferia in Rio
“When Alan Roberto Lima was growing up in Vila Aliança, a notoriously violent favela on the western outskirts of Rio de Janeiro, only the community’s elite could afford mobile phones.
“The bandits and the [...]

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Cellular owners in Brazil pay more for the use of their mobile telephone than any other country in the world. The data comes from the International Telecommunications Union (ITU). According to the criterion of Purchasing Power Parity (PCC), which has reference to the price of a basic package offered by the operators – which includes [...]

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Grace and Clare in London discussing their use of laptops and phones. The convenience of their Blackberries are discussed and how the permanent connection to being online influences their daily routines.

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Nokia announced last week that they were launching two handsets aimed at consumers in emerging markets.  The launch of the Nokia 2600 classic and the Nokia 1209 is based on research which identified a rise in the sharing of mobile phones.   Cost sensitivity and the desire for customisation are cited as important issues however [...]

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