As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]

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Grace and Clare in London discussing their use of laptops and phones. The convenience of their Blackberries are discussed and how the permanent connection to being online influences their daily routines.

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Whilst in London Ive been able to meet up with two (young) old friends. Always a pleasure and enlightening to spend time with them. I wanted just to post a few quick clips from an interesting discussion about their media usage and online lives. Here they discuss some of the pros and cons of being [...]

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The results of a recent quant study with Brazilian internet indicates the increasingly significant role and usage of blogs as a source of information and instrument in consumer opinion forming. The study lacks any detail or real understanding of the broader context of where information from blogs fit into broader consumer decision making, and the [...]

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Figures for April 2008 from Ibope / NetRatings show that the number of active Internet users with broadband grew 53% in one year, and Brazil continues to have the highest consumption of Internet, in terms of browsing and pages viewed. It is largely the use of social networks that bring the Brazilian to consume more [...]

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Brazilian consumers are relatively unlikely to be daring at he point of sale, preferring to refer back to past purchase practices as their primary information sources followed by the opinions of their peers, family and friends.
These are the results from a new research study undertaken with approximately 19 thousand Brazilians between the ages of 12 [...]

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According to a recent research report from Accenture entitled ‘Television in Transition’, Brazilian consumers are more dissatisfied with their current TV offer than their counte in most other nations. The global survey attempted to offer a detailed investigation into contemporary consumer values towards consuming and interacting with TV content.
Findings of specific relevance to the Brazilian [...]

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The video above is from a new project from two web users (one of whom just happens to be our very own Alberto), in which they claim that it is possible to talk for a year only by creating videos on Youtube. They will each week post a public video responding to each other’s questions. [...]

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A huge thank you to everybody at the 22nd Florianopolis Book Fair where we conducted a number of interesting interviews with not just members of the public but also editors and organisers of the book fair. Having previously posted about the culture of book purchasing, reading and the Brazilian market, the book fair offered [...]

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