Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Marketing to Brazil’s Lower Incomes

November 7th, 2007 · No Comments

A number of articles of late have made reference to the growing economic power levied by Brazils low income or ‘baixa renda’ classes. Accounting annually for a spending power that amounts to R$530 billion (US$250 Billion), these classes represent 87% of the Brazilian population, yet are largely invisible in public discourse about Brazil’s consumer society [...]

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Tags: Consumers · Marketing · Trends