Blogamericas.com » Listening http://www.homeofinsight.com Consumer Insight, Brand Strategy & Applied Thinking from Brasil Wed, 11 May 2011 22:00:31 +0000 en hourly 1 http://wordpress.org/?v=3.2 Class War, Noise and Carnival in Sao Paulo http://www.homeofinsight.com/2010/02/09/class-war-noise-and-carnival-in-sao-paulo/ http://www.homeofinsight.com/2010/02/09/class-war-noise-and-carnival-in-sao-paulo/#comments Tue, 09 Feb 2010 17:20:37 +0000 Tim Lucas http://www.blogamericas.com/2010/02/09/class-war-noise-and-carnival-in-sao-paulo/ carnival-graveyard-05

This weekend i was fascinated to read reports in the Folha about an apparent manifestation of class war in Sao Paulo. The site for this contest is the noise made by samba schools. Carlos Costa, one of the original founders of a centrally located school argued that “these people from higher social classes don’t like noise”. In some parts of the city there are reports that neighborhood groups have complained about noise amongst other factors (trash and drunkenness) and have tried to get the carnaval practice sessions banned. To a certain extent there seems to be something of a classic moral panic going on with the references to noise and dirt and a middle class up in arms about the behaviour of their lower class neighbours. However, being that i am rather obsessed with LISTENING at the moment it kind of made me wonder whether there have been any studies made about NOISE and different attitudes to noise? – kind of noise / volume / who is making the noise etc amongst different social groups – whether that be based on social class, gender, location, culture etc. Either in Brasil or other countries – Ill have a look around – but if you find anything please let me know!

]]> http://www.homeofinsight.com/2010/02/09/class-war-noise-and-carnival-in-sao-paulo/feed/ 0 The Art of Listening http://www.homeofinsight.com/2009/12/16/the-art-of-listening/ http://www.homeofinsight.com/2009/12/16/the-art-of-listening/#comments Thu, 17 Dec 2009 00:00:19 +0000 Tim Lucas http://www.blogamericas.com/2009/12/16/the-art-of-listening/ Picture 25
Earlier in the week i was lucky enough to be invited to go meet the people at Full Jazz here in Sao Paulo. A huge thanks to Christina Carvalho Pinto and her team for their time, their thoughts and for LISTENING to my thoughts. I very nearly embaressed myself by not realising that they have a minute of silence and reflection every hour. Im against the ghettoisation of good things (like the limiting of cycling in Sao Paulo to late nights or Sunday mornings) and would hate to think that quiet reflection needs to be planned for within the day but sadly its probably what is needed and i enjoyed the few seconds of SILENCE. Much of what i was discussing with the team at the agency was linked to conversations and LISTENING, a subject very close to my heart. Thus i was interested to come across this idea for a National Day of Listening…
Picture 24

http://www.nationaldayoflistening.org/

Sadly i seem to have missed it as the day fell on November 27th but the idea is that you dedicate an hour of your time on this day to interview someone who you are close to. In an age of screaming for opinions we’d like to give a silent thumbs up to the power of LISTENING.

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