Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Brazilians happier in church than at the match or in bed

July 25th, 2008 · No Comments

The popular image of Brazil as a nation obsessed by football and sex are potentially challenged by the findings of a recent study by a social research institute based in the country. Whilst the media have focused on the low ranking of sex and football perhaps more interesting is the fact that the most popular [...]

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Tags: Social · Trends

The Cultural Life of Brazilians

May 20th, 2008 · No Comments

A recent study has shed some light on the cultural life of Brazilians. According to the key findings, during the year 2007, there would appear to be a small group of consumers who are undertaking a number of cultural activities, whilst the vast majority of Brazilians appear to be excluded or self excluding. Unfortuantely the [...]

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Tags: Consumers · Trends