To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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In honour of the UN World Environment Day we decided to talk to some Brazilians about their thoughts on a range of issues surrounding sustainability, consumers, brands and governments. We also took along some examples of ‘green focused’ advertising and communications from around the world to test reactions. We are posting here a teaser of [...]

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This is the third and final in a series of 3 clips from one example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues. We now have the subtitled version in English.
We have been exploring the emergence of ‘green consumers’ here in Brazil and the Ecofeira was a good location to explore the [...]

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Having posted our recent research conducted with a great example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues, we now have the subtitled version in English. We were keen to explore the emergence of ‘green consumers’ here in Brazil. The Ecofeira is well established in the locals weekly calendar and is interesting [...]

[Read more →]

Having posted our recent research conducted with a great example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues, we now have the subtitled version in English. We were keen to explore the emergence of ‘green consumers’ here in Brazil. The Ecofeira is well established in the locals weekly calendar and is interesting [...]

[Read more →]

On the continuing ‘green’ turn in the Brazilian market, the latest to joing the trend are the supermarket chain Pão de Açúcar (Sugar Loaf). According to MundodeMarketing this week that they are to invest more in their own label range of organic products but also that they will build a 1600m² store in the interior [...]

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