Brazilians seem to love questionnaires quant studies with football fans almost as much as the game itself. Recently the members of the Club of 13 (major teams) had access to the first survey conducted among viewers of pay-per-view of the Campeonato Brasileiro. The figures, presented by Globosat will be used as a reference for the [...]

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The Brazilian media is less dependent on the constant flow of meaningless PR-driven surveys that seem to swell the pages of the press in other countries. It is however equal to most nations in that the findings of a quantitative survey rarely become the focus of discussion beyond those most immediately involved. How nice it [...]

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Much of the media coverage this week in the Brazilian football press has focused on horrific scenes at the end of the match last Sunday between Avai and Criciuma. When a flare thrown into the Criciuma fans exploded leading to a retired 62 year old fan losing his right hand. There have been many attempts [...]

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Man smokes pipe at football match. As spotted yesterday during Avai’s 4-0 demolition of Ituno.

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A second football launch this week saw ESPN via Neogama/BBH employ a very Nike Scoripion’esque graffiti style press campaign for its ongoing football coverage of overseas leagues in 2007/8. The campaign which will start to be visible in the Brazilian media and urban centers as of early 2008 focuses heavily on Ronaldinho and Manchester United [...]

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In the week that Brazil won the bid to host the World Cup in 2014 most of the press coverage in the country has focused on the nations ability to host the tournament, the potential political fallout and the real bidding war within Brazil to be a host city for the tournament. Off the field [...]

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The Brazilian women’s football team have just returned from China where they finished runners up to Germany, losing 2-0 in the final. The tournament received extensive media coverage here in Brasil, with most of the matches being broadcast live on the channel Band. Despite a creditable performance and some fine victories on route to the [...]

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