Having recently noted with incredulity the fact that a Brazilian water company has been using water in its ‘Save Water’ bus shelter ads we found that this frivolous attitude to water is not isolated here in Brazil.
Samsung launched their action “Its Hot, Its Cold” by putting a block of ice in front of the luxurious [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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Having recently commented on the possible changing tastes on the Brazilian menu, more evidence this week form a report that places Brazil as the country with the second highest proportion of vegans in the world. Of the total population 28% are seeking to eat less meat and diary based products. Perhaps in reflection of [...]

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In honour of the UN World Environment Day we decided to talk to some Brazilians about their thoughts on a range of issues surrounding sustainability, consumers, brands and governments. We also took along some examples of ‘green focused’ advertising and communications from around the world to test reactions. We are posting here a teaser of [...]

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According to a recent study tracking global attitudes towards consumption and the environment, inhabitants of Brazil and India have the world’s most environmentally-sustainable lifestyle and Americans the least. The full report can be accessed here
The survey by the National Geographic Society establishes a “Greendex” — an index measuring the economic impact of consumer lifestyle choices — in [...]

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Having posted our recent research conducted with a great example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues, we now have the subtitled version in English. We were keen to explore the emergence of ‘green consumers’ here in Brazil. The Ecofeira is well established in the locals weekly calendar and is interesting [...]

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 Don’t be distressed by the title of this post, well just slightly, but its just another in the current wave (OK the second) piece of evidence in recent weeks that the concept of the conscientious consumer has arrived in Brazil.This from Mundo do Marketing, who have reported that Brazilian food brand Seven Boys have launched a [...]

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Above is the third part of our set of interviews at the popular weekend market in Lagoa de Conceicao, Florianopolis. We asked the Ecofeira regulars about their attitudes and usage of plastic bags. Interesting responses can be seen above.
Whilst we’re on the subject a quick follow up to earlier post about the campaign  “Mude o [...]

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