According to a report out last week, depsite growing appreciation of the global economic crisis, Brazilians perspectives for the year ahead are largely positive. Either the study reveals a nation in serious denial or as we would expect more likely goes to show the severe limitations of attempting to understand a populations attitudes and understanding [...]

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Its been difficult in the past fortnight to avoid stories of the continued indicators of Brazil’s continued economic development. Veja Magazine dedicated its front page and a significant proportion of its inside content to the fact that Brazils Social Class C is now the dominant force in the country.  In the space of just two [...]

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One of those catchy little snapshots of quantitative data that’s great for easy journalism … why shouldn’t  we join in too!This weeks Veja magazine reports that women n Brazil own 51.7% of the nations credit cards. However in terms of average spend they come in behind their male counterparts at just 45.9%.  Brazilians own approximately 93 million credit [...]

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