A recent study has shed some light on the cultural life of Brazilians. According to the key findings, during the year 2007, there would appear to be a small group of consumers who are undertaking a number of cultural activities, whilst the vast majority of Brazilians appear to be excluded or self excluding. Unfortuantely the [...]

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A number of reports from across the globe this week have highlighted the power of the freebie in contemporary consumer culture. Much of this is the result of the impending launch of Wired magazines Chris Anderson’s new book ‘Free’, in which he outlines a number of the cultural trends driving the rise in giveaway culture. [...]

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Brazilians, much less than their Argentinian neighbours appear to have a limited interest in literature. Its rare to catch a Brazilian reading a book on the metro, bus or heaven forbid on the beach. Statistics appear to back this up. A 2006 report in the Economist states that “a quarter of those aged 15 and [...]

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The commercialization of retro teen styles has been increasingly evident in the Brazilian music and fashion scenes much as in most global capitals in the past 5 years. However in the recent weeks this trend for reappropriation seems to have taken on a new form. Stories of fights and beatings by groups of punks have [...]

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