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Cellular owners in Brazil pay more for the use of their mobile telephone than any other country in the world. The data comes from the International Telecommunications Union (ITU). According to the criterion of Purchasing Power Parity (PCC), which has reference to the price of a basic package offered by the operators – which includes [...]

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As noted frequently on this blog, recent years have seen the expansion of the middle class (Classe C) in Brazil. At the end of 2008, this “slice” has already totaled 53.8% of the population, according to research from the Getúlio Vargas Foundation (FGV), which, with a greater purchasing power, began to consume more and helped [...]

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The results of a recent quant study with Brazilian internet indicates the increasingly significant role and usage of blogs as a source of information and instrument in consumer opinion forming. The study lacks any detail or real understanding of the broader context of where information from blogs fit into broader consumer decision making, and the [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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Brazilian consumers are relatively unlikely to be daring at he point of sale, preferring to refer back to past purchase practices as their primary information sources followed by the opinions of their peers, family and friends.
These are the results from a new research study undertaken with approximately 19 thousand Brazilians between the ages of 12 [...]

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A recent study has shed some light on the cultural life of Brazilians. According to the key findings, during the year 2007, there would appear to be a small group of consumers who are undertaking a number of cultural activities, whilst the vast majority of Brazilians appear to be excluded or self excluding. Unfortuantely the [...]

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