This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

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We’ve been busy in Peru for the past few weeks looking at some of the social and cultural trends in Lima and beyond. We are in the process of creating a micro-site with more detail on the New Peruvian Consumer, interviews with young Limeñas and a host of visual images from around the city. The [...]

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We’ve posted here at blogamericas a number of times about the rise in coverage of the new Brazilian consumer. We found a nice TV report (in Portugues) about some of the current trends that are resulting from a more affluent society. The report argues that the one time ‘ice cream cone’ consumers (those who went [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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Having recently commented on the possible changing tastes on the Brazilian menu, more evidence this week form a report that places Brazil as the country with the second highest proportion of vegans in the world. Of the total population 28% are seeking to eat less meat and diary based products. Perhaps in reflection of such [...]

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