Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Hering

October 24th, 2007 · No Comments

A classic advert from a classic brand from the south of Brazil. Hering have been makling T-Shirts since there have been Brazilians to wear them. In the classic ad from the early 1960s the art of cigarette smoking whilst in vest is exemplified by the gentleman on the left, his wifebeater wearing friend is occupied [...]

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Tags: Advertising

Men and Cosmetics

October 22nd, 2007 · No Comments

If you weren’t already aware we have been tracking reactions to the launch of a new range of cosmetics from the hugely popular Brazilian cosmetics brand Boticario. We weren’t sure about the claims to be the first cosmetics range for the Brazilian man. A flick through the pages of some old magazines turned up a [...]

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Tags: Advertising · Trends