Two quick images from the past 24 hours which say a lot about the on-going battles between between traditional and new media companies and within social network giants of Facebook and Orkut. The first comes from the front page of today’s Sun newspaper in the UK. I don’t have exact figures on the differing user/purchaser [...]
OPEN WARFARE? – Social Networks, moral panics and media battles
October 1st, 2009 · No Comments
Tags: Uncategorized
Corinthians join the Cruisers
September 30th, 2009 · No Comments
Having been to the local derby between Sao Paulo and Corinthians on Sunday I was interested to see that the Timão as they are known (Corinthians for the uninitiated) are just one of a number of Brazilian brands and organisations that are joining the specialist cruise holiday market. Specialist cruises may not be especially new [...]
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Twitter goes mainstream in Brazil
March 21st, 2009 · No Comments
As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]
Tags: Media · Social · Technology · Trends
Mobile Phones – targetting the periferia
March 18th, 2009 · No Comments
an interesting story taken directly from ther Guardian newspaper last week about how mobile companies are targetting residents of the periferia in Rio “When Alan Roberto Lima was growing up in Vila Aliança, a notoriously violent favela on the western outskirts of Rio de Janeiro, only the community’s elite could afford mobile phones. “The bandits [...]
Tags: Consumers · Marketing · Technology
Social Networking – Brazil in Global Context
March 17th, 2009 · 4 Comments
A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites. 1. Social network and blogging sites [...]
Tags: Environment · Media · Social · Technology · Trends · Youth
Brazilians pay highest cell phone bills in the world
March 16th, 2009 · 1 Comment
Cellular owners in Brazil pay more for the use of their mobile telephone than any other country in the world. The data comes from the International Telecommunications Union (ITU). According to the criterion of Purchasing Power Parity (PCC), which has reference to the price of a basic package offered by the operators – which includes [...]
Tags: Consumers · Media · Technology
Class C and the Credit Crunch Crisis in Brazil
March 16th, 2009 · No Comments
As noted frequently on this blog, recent years have seen the expansion of the middle class (Classe C) in Brazil. At the end of 2008, this “slice” has already totaled 53.8% of the population, according to research from the Getúlio Vargas Foundation (FGV), which, with a greater purchasing power, began to consume more and helped [...]
The inactive and the hyperactive in Brazil
March 16th, 2009 · No Comments
The headlines that we read in the Brazilian press stated that one in five Paulistas (residents of the State of Sao Paulo) are sedentary although the findings seem to throw up some other interesting trends in terms of excercise and phsysical activities in Brazil. According to a recent study on behalf of the State [...]
Women are the highest earners in 30% of Brazilian homes
March 10th, 2009 · No Comments
International Women’s Day yesterday saw the annual collection of articles across the Americas about the role of women in society. In Brazil, Folha de Sao Paulo reported the findings of a number of different studies which emphasise the implications the changing position of women in society, the workplace and within families and the household. Increasingly [...]
Carnival Graveyard
February 27th, 2009 · No Comments
a tragic discovery this afternoon…yes its a carnival graveyard here in Brazil. I tried to find out what happened to the amazing creations so lovingly prepared for their moment on the carnival catwalk… and was informed that they were being pulled apart and destroyed… no recycling… sad moment! For more photos click here
Tags: Social









