One of those catchy little snapshots of quantitative data that’s great for easy journalism … why shouldn’t  we join in too!This weeks Veja magazine reports that women n Brazil own 51.7% of the nations credit cards. However in terms of average spend they come in behind their male counterparts at just 45.9%.  Brazilians own approximately 93 million credit [...]

[Read more →]

Having recently reported on the confidence felt by the consuming classes of Sao Paulo and their intentions to spend and invest more in 2008 than 2007, one wonders how much of their Reals will be spent on Ilegal products. A recent report indicated that 60% of the population of Sao Paulo are regular purchasers of ‘pirate’ products. [...]

[Read more →]

The 4th largest in the world, the beer market in Brazil has been undergoing something of a revival of late. Traditionally it has been dominated by ice-cold Pilsners from the major brands from Inbev (Brahma, Antartica, Bohemia and Skol) and Femsa (Kaiser, Bavaria). There are a number of strong regional brands such as Cerpa in [...]

[Read more →]