here are clips from the NBC event we didnt have time to show today – ill be writing more on our thoughts on Brands and Social Media later in the week
just by chance i found this article about democratisation of social networks in the US from the excellent Pew Life project
http://www.pewinternet.org/Presentations/2009/41–The-Democratization-of-Online-Social-Networks.aspx

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

One of Brazil’s longest standing brands announced a makeover in its visual look last week in an attempt to “rescue an identity lost in recent years”. With a campaign set to run across different media platforms, Caloi aims to return to its once dominant position in the Brazilian bicycle market.  With the launch of a [...]

[Read more →]

We were interested to read on the BBC Brasil site this week that according to recent research Armani (37%) and Christian Dior (28%) are the luxury brands most desirable amongst Brazilians consumers. On face value of some interest to know more about the aspirations of consumers in a time of economic growth. However as the [...]

[Read more →]

The annual Top of Mind research conducted by DataFolha annually since 1991 seems to retain a significant level of importance here in Brazil.  The value of a quantitative study which purely tracks brand recall is questionable, especially in age of ever more complex consumer relationships with brands. However the survey of 5,500 Brazilians across some [...]

[Read more →]