Is this really the most effective means to promote responsible use of water?
I may be being a touch sensitive given that as a result of severe floods here in the south of Brazil, i Iike many people was without water for some time – nothing in comparison to the thousands of people who have lost [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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In honour of the UN World Environment Day we decided to talk to some Brazilians about their thoughts on a range of issues surrounding sustainability, consumers, brands and governments. We also took along some examples of ‘green focused’ advertising and communications from around the world to test reactions. We are posting here a teaser of [...]

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Brazilian consumers are relatively unlikely to be daring at he point of sale, preferring to refer back to past purchase practices as their primary information sources followed by the opinions of their peers, family and friends.
These are the results from a new research study undertaken with approximately 19 thousand Brazilians between the ages of 12 [...]

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Brazilians respond best to advertising which have strong emotional appeal according to research across 10 countries conducted by Millward Brown. The report – entitled ‘Global – How cultural differences influence advertising performance” tested 31,000 publicity films form a variety of markets as well as collating pre-existing data and interviewing industry professionals in each country. Brazilians [...]

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Lorrane, 29 yrs old, 1,75m, 67kg, tanned, size 39 shoes boldly goes where most major brands no longer dare. Much has been written about the Clean City Law introduced to remove outdoor advertising from the streets of Sao Paulo, and whilst largely successful the law has failed to deter an erotic masseuse. Initially the city [...]

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A second football launch this week saw ESPN via Neogama/BBH employ a very Nike Scoripion’esque graffiti style press campaign for its ongoing football coverage of overseas leagues in 2007/8. The campaign which will start to be visible in the Brazilian media and urban centers as of early 2008 focuses heavily on Ronaldinho and Manchester United [...]

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In the week that Brazil won the bid to host the World Cup in 2014 most of the press coverage in the country has focused on the nations ability to host the tournament, the potential political fallout and the real bidding war within Brazil to be a host city for the tournament. Off the field [...]

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Thanks to Gina one need never eat alone in Brazil. Since 1975 blue eyed Gina has accompanied many a feijoada and stroganoff across the country. Many Brazilian restaurants operate on a pay per kilo buffet system which feed millions of people on a daily basis. Finishing off the last mouthful of moqueca or couve how [...]

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A classic advert from a classic brand from the south of Brazil. Hering have been makling T-Shirts since there have been Brazilians to wear them. In the classic ad from the early 1960s the art of cigarette smoking whilst in vest is exemplified by the gentleman on the left, his wifebeater wearing friend is occupied [...]

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