The bilingual blog of TWRAmericas

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Entries Tagged as 'Youth'

September 21st, 2009 · No Comments

Vídeo realizado para iniciar uma conversa com a comunidade do projeto Dayloggers.

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Tags: Social · Technology · Youth

Social Networking – Brazil in Global Context

March 17th, 2009 · 4 Comments

A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites.
1. Social network and blogging sites are [...]

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Tags: Environment · Media · Social · Technology · Trends · Youth

Beware the Brazilian Teenager!

February 27th, 2009 · No Comments

This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

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Tags: Consumers · Marketing · Media · Technology · Trends · Youth

Influencer Culture – wikipedia and literature

February 12th, 2009 · No Comments

as promised…some thoughts and clips from Lima to come over the next few days. Here is a starter from the interviews with teenagers in Lima. We asked if the internet influenced their consumer behaviour and they discussed how their online and offline purchasing of books (offline) was particularly influenced by their online behaviour – in [...]

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Tags: Consumers · Media · Trends · Youth

Outdoor Advertising – Water Consumption in Brazil

December 5th, 2008 · No Comments

Is this really the most effective means to promote responsible use of water?
I may be being a touch sensitive given that as a result of severe floods here in the south of Brazil, i Iike many people was without water for some time – nothing in comparison to the thousands of people who have lost [...]

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Tags: Advertising · Brands · Environment · Marketing · Technology · Youth

NBC 08 Senac, Sao Paulo

October 26th, 2008 · 1 Comment

Some shots from the NBC 08 event at SENAC, Sao Paulo
Huge thanks to Victor at comlimão
discussion group on stage -

Tuesday – presentation 1

presentation 2

presentation 3

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Tags: Brands · Consumers · Marketing · Media · Trends · Youth

NBC 08 (SENAC) discussion with teenagers

October 23rd, 2008 · No Comments

We’ll try to get some clips from the event onto the site in the next few days – a small first clip here…
Please get in touch or leave any comments on the event

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Tags: Consumers · Media · Social · Trends · Youth

Social Networking – Brazil in the Global Perspective

October 15th, 2008 · No Comments

Well worth a look and some basic detail on Brazil to follow
can be downloaded from here

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Tags: Consumers · Media · Social · Trends · Youth

The On the Go Generation

August 7th, 2008 · No Comments

Grace and Clare in London discussing their use of laptops and phones. The convenience of their Blackberries are discussed and how the permanent connection to being online influences their daily routines.

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Tags: Consumers · Media · Social · Technology · Trends · Youth

Grace and Clare…connected

August 7th, 2008 · No Comments

 
Whilst in London Ive been able to meet up with two (young) old friends. Always a pleasure and enlightening to spend time with them. I wanted just to post a few quick clips from an interesting discussion about their media usage and online lives. Here they discuss some of the pros and cons of being [...]

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Tags: Consumers · Media · Social · Technology · Trends · Youth