I have lost track of the number of times the google behavioural advertising system has surprised me and amused me by its randomness. Here is the latest from today – I am discussing the football coaches here in São Paulo – how sad the São Paulo fans are the loss of their beloved Muricy… and [...]

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Since blogamericas was launched the idea was to create a site to discuss some of the more interesting elements of consumer behaviour here in Brasil. This has included a wide range of subjects, from the segmentation of the football public to the ‘greenwashing’ in marketing.  We will continue to do so and post on a [...]

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    Desde que eu me mudei para Florianópolis há 5 anos tenho me visto cercada por esse assunto: o verde.  Na época em que cheguei aqui fui voluntária de uma ong dedicada ao meio ambiente,  aos poucos fui me tornando vegetariana, aprendi a plantar no pátio de casa, e participei de alguns projetos de [...]

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What are those products and shopping moments that you just don’t want to share with anyone else – inside or outside of social media???? I keep reading so many articles about Recommender Culture and the role Social Influencer Media is having on consumer behaviour I had to retaliate – lest ye forget – dead fish [...]

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I dont know about you but it seems like a long long time ago that the World Cup finished. Just about enough time for us to start to feel nostalgic and forgive Dunga, Rooney and Ronaldo for ruining the months of June and July… OK maybe not. It is however an apt time to announce [...]

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after a long silence… more to come shortly

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R$179.99 – preçø da camisa da Seleção Brasileira – e nao vejo ninguem reclamando – preço justo então??????????????

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A primeira segmentação de Torcedores de Futebol no Brasil – confira aqui seu segmento e participe – http://bit.ly/caWE03

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Messi supera Beckham em lista dos mais ricos do futebol… http://bit.ly/a3rSXv…porem…. http://bit.ly/dwlmlR

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Os melhores Sports Tweets do dia saíram de @ilona_noguerol @helbia @ZuiL : confira aqui : http://bit.ly/bZhwvJ

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