A new piece of research undertaken by academics in the USA has identified the phenomenon of regional accents in the way we Tweet. The study is great, not just because serious measured research of Twitter behaviour is extremely limited but also because it throws up some interesting broader questions about the interaction between communications on [...]

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I’ve just been listening to an interview on the BBC with an academic from Amsterdam who has completed an interesting academic study which has just been released as a book – an ethnography of beauty and cosmetic surgery: Pretty Modern: Beauty, Sex, and Plastic Surgery in Brazil. The author posits plastic surgery as part of a [...]

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Spotted this yesterday in São Paulo. Hells Angels now have websites? It seems a long way from the bad old days back in Hollister, California. Is this a Brazilian phenomenon? Anybody with some evidence from other countries?

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What are those products and shopping moments that you just don’t want to share with anyone else – inside or outside of social media???? I keep reading so many articles about Recommender Culture and the role Social Influencer Media is having on consumer behaviour I had to retaliate – lest ye forget – dead fish [...]

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Depois do artigo da Época falando sobre do Twitter, parece que algumas partes do governo brasileiro passaram a prestar mais atenção para esta nova – não tão nova – forma de comunicação. O governo de São Paulo esta à algumas semanas postando sobre seus projetos e novidades na sua nova conta no Twitter: @governosp Contudo… [...]

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As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]

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A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites. 1. Social network and blogging sites [...]

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As noted frequently on this blog, recent years have seen the expansion of the middle class (Classe C) in Brazil. At the end of 2008, this “slice” has already totaled 53.8% of the population, according to research from the Getúlio Vargas Foundation (FGV), which, with a greater purchasing power, began to consume more and helped [...]

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The headlines that we read in the Brazilian press stated that one in five Paulistas (residents of the State of Sao Paulo) are sedentary although the findings seem to throw up some other interesting trends in terms of excercise and phsysical activities in Brazil.    According to a recent study on behalf of the State [...]

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International Women’s Day yesterday saw the annual collection of articles across the Americas about the role of women in society. In Brazil, Folha de Sao Paulo reported the findings of a number of different studies which emphasise the implications  the changing position of women in society, the workplace and within families and the household.  Increasingly [...]

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