Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Entries Tagged as 'Technology'

The More you Ignore your Customers (the closer they get?)

May 11th, 2011 · No Comments

For full effect.. this post should be read whilst listening to Morrisey singing ‘The more you ignore me, the closer I get’ The More You Ignore Me… The recent case from Brasil of the Brastemp customer who created his own one man social media campaign against the company for their poor level of service and [...]

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Tags: Brands · Consumers · Media · Social · Technology

Twitter Accents – você tem?

February 13th, 2011 · No Comments

A new piece of research undertaken by academics in the USA has identified the phenomenon of regional accents in the way we Tweet. The study is great, not just because serious measured research of Twitter behaviour is extremely limited but also because it throws up some interesting broader questions about the interaction between communications on [...]

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Tags: Media · Technology · Trends

September 21st, 2009 · No Comments

Vídeo realizado para iniciar uma conversa com a comunidade do projeto Dayloggers.

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Tags: Social · Technology · Youth

Twitter goes mainstream in Brazil – 2

March 26th, 2009 · No Comments

Depois do artigo da Época falando sobre do Twitter, parece que algumas partes do governo brasileiro passaram a prestar mais atenção para esta nova – não tão nova – forma de comunicação. O governo de São Paulo esta à algumas semanas postando sobre seus projetos e novidades na sua nova conta no Twitter: @governosp Contudo… [...]

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Tags: Media · Social · Technology · Trends

Twitter goes mainstream in Brazil

March 21st, 2009 · No Comments

As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]

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Tags: Media · Social · Technology · Trends

Nothing to Play … at Shopping Iguatemi

March 18th, 2009 · No Comments

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Tags: Consumers · Media · Technology

Mobile Phones – targetting the periferia

March 18th, 2009 · No Comments

an interesting story taken directly from ther Guardian newspaper last week about how mobile companies are targetting residents of the periferia in Rio “When Alan Roberto Lima was growing up in Vila Aliança, a notoriously violent favela on the western outskirts of Rio de Janeiro, only the community’s elite could afford mobile phones. “The bandits [...]

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Tags: Consumers · Marketing · Technology

Social Networking – Brazil in Global Context

March 17th, 2009 · 4 Comments

A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites. 1. Social network and blogging sites [...]

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Tags: Environment · Media · Social · Technology · Trends · Youth

Brazilians pay highest cell phone bills in the world

March 16th, 2009 · 1 Comment

Cellular owners in Brazil pay more for the use of their mobile telephone than any other country in the world. The data comes from the International Telecommunications Union (ITU). According to the criterion of Purchasing Power Parity (PCC), which has reference to the price of a basic package offered by the operators – which includes [...]

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Tags: Consumers · Media · Technology

Beware the Brazilian Teenager!

February 27th, 2009 · No Comments

This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

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Tags: Consumers · Marketing · Media · Technology · Trends · Youth