We’ve launched the micro-site Copa 2010 and have already had a good response from football fans here in Brasil. The site primarily hosts our football fan survey but will increasingly grow to track fan behaviour here in Brasil during the up-coming World Cup. We welcome all comments and please feel free to take the survey [...]

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The headlines that we read in the Brazilian press stated that one in five Paulistas (residents of the State of Sao Paulo) are sedentary although the findings seem to throw up some other interesting trends in terms of excercise and phsysical activities in Brazil.   
According to a recent study on behalf of the State government [...]

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Brazilians seem to love questionnaires quant studies with football fans almost as much as the game itself. Recently the members of the Club of 13 (major teams) had access to the first survey conducted among viewers of pay-per-view of the Campeonato Brasileiro. The figures, presented by Globosat will be used as a reference for the [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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The Brazilian media is less dependent on the constant flow of meaningless PR-driven surveys that seem to swell the pages of the press in other countries. It is however equal to most nations in that the findings of a quantitative survey rarely become the focus of discussion beyond those most immediately involved. How nice it [...]

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One of Brazil’s longest standing brands announced a makeover in its visual look last week in an attempt to “rescue an identity lost in recent years”. With a campaign set to run across different media platforms, Caloi aims to return to its once dominant position in the Brazilian bicycle market.  With the launch of a [...]

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Much of the media coverage this week in the Brazilian football press has focused on horrific scenes at the end of the match last Sunday between Avai and Criciuma. When a flare thrown into the Criciuma fans exploded leading to a retired 62 year old fan losing his right hand. There have been many attempts [...]

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Man smokes pipe at football match.
As spotted yesterday during Avai’s 4-0 demolition of Ituno.

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The Atlas do Esporte no Brasil (Brazilian Sporting Atlas), is available both online and in a weighty 900 page book. First published in 2005 the book offers a wealth of data about all elements of sport, physical education, leisure and their related industries in Brasil. From the history of early sporting activities and traditional sports [...]

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A second football launch this week saw ESPN via Neogama/BBH employ a very Nike Scoripion’esque graffiti style press campaign for its ongoing football coverage of overseas leagues in 2007/8. The campaign which will start to be visible in the Brazilian media and urban centers as of early 2008 focuses heavily on Ronaldinho and Manchester United [...]

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