We’ve launched the micro-site Copa 2010 and have already had a good response from football fans here in Brasil. The site primarily hosts our football fan survey but will increasingly grow to track fan behaviour here in Brasil during the up-coming World Cup. We welcome all comments and please feel free to take the survey of course!
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There is some fascinating literature about Dirt as a metaphor for Social Distancing – Susan Sontag’s work specifically. I spotted this at a bus stop today and was wondering if this is part of the Cidade Limpa / Clean City campaign and more importantly … whether anyone actually believes that a clean city is a civilised city??? ]]>
Vídeo realizado para iniciar uma conversa com a comunidade do projeto Dayloggers.
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Contudo… o que achamos mais interessante de ser notado, foram as reações de alguns dos twitter e twitteretes:
pablosnr: RT @baunilha: @governosp no twitter!- interessante.. vejamos oq eles estão aprontando. acho que deveria ter twits especiais sobre corrupçãoPangos: @governosp Sejam bem vindos representantes.
gustavoramos: @governosp Vocês deveriam promover mais a interação com o cidadão aqui e deixar de lado as propagandas. Isso eu vejo no site.edumg: José Serra andou lendo a Época @governosp
As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a few of Brazil’s most prolific Twitter addicts what this means for the application here…. more to come shortly
…oh and as if you don’t yet know what Twitter is…
1. Social network and blogging sites are now the 4th most popular activity on the Internet
Social network and blogging sites are now the 4th most popular
activity on the Internet (overcoming personal email) with 67% global reach as to December 2008. That is 5% more of what they attracted a year ago.
The strongest growth comes from Germany (much due to Facebook launching a German language interface in March 2008) now reaching 51% of Germans online compared to 39% a year ago (12% increase). Large growth has also occurred in the UK, Spain, Italy and Switzerland (about 10% growth in each country).
The US growth at this time was minor (2.6% growth) suggesting a saturation of the online social activity of the US population.
2. Due to Facebook’s success – time spent on ‘member community’ sites grow three times the rate of overall Internet growth
The overall time spent online globally increased by 18% between December 2007 and December 2008. In the same period, however, the amount of time spent on ‘Member Community’ sites rose by 63% to 45 billion minutes; and on Facebook by a massive 566% – from 3.1 billion minutes to 20.5 billion. Facebook’s time is so high due to having the highest average time per person (three hours 10 minutes).
In most of the countries monitored the share of time accounted for by ‘Member Communities’ has more than doubled. In Switzerland, share of time has tripled from 3% to 9.3%.
A year ago ‘Member Communities’ accounted for one in every 15 online minutes globally – now it accounts for one in every 11. In Brazil alone, ‘Member Communities’ accounts for almost one in every 4 minutes. In the UK they now account for one in every 6 minutes (up from every 13 minutes a year ago) and in Italy one in every 7 (up from one in 14 a year ago).
3. Facebook has driven older people to be socially involved online:
While social networks started amongst the younger audience, today’s audiences are becoming broader and older. This shift has primarily been driven by Facebook, successfully opened opportunities of social networking to a much wider audience.
According to a recent study on behalf of the State government and The Brazilian Health Ministry, 19.4% of respondents did not meet the recommendations of the World Health Organization (WHO) for the accumulation of 30 minutes of physical activities, at least five days a week. However there appears to simultaneously be a divide between those who do little or no excercise and those who are extremely active – where nubers have grown since 2006. Result from Sao Paulo were replicated in the control sample of Curitiba where those doing minimal excercise grew from 3.9% to 9.8% and the very active rose from 11.8% to 16.8%. The research showed also that women remain more physically active than men.
The results come from research conducted in 2008 with 2,600 people of both sexes, over 14 years, of different ages, education, social classes and occupations in the city of São Paulo and 13 other regions of the state.
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a tragic discovery this afternoon…yes its a carnival graveyard here in Brazil. I tried to find out what happened to the amazing creations so lovingly prepared for their moment on the carnival catwalk… and was informed that they were being pulled apart and destroyed… no recycling… sad moment!
For more photos click here
We’ve been busy in Peru for the past few weeks looking at some of the social and cultural trends in Lima and beyond. We are in the process of creating a micro-site with more detail on the New Peruvian Consumer, interviews with young Limeñas and a host of visual images from around the city. The site will be up and running soon but in the meantime…
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TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages.
The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as the role of brands and advertising within their own youth cultures.
The research involved a wide range of qualitative methodologies – from focus groups to online interviews and digital ethnography
If you would like to know more about the project or to see some of the findings please get in touch and we’ll send a copy of the Vidas Jovens DVD Report to you.
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