The bilingual blog of TWRAmericas

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Entries Tagged as 'Social'

What kind of football fan are you? Micro-site launched for Copa 2010

February 16th, 2010 · No Comments

We’ve launched the micro-site Copa 2010 and have already had a good response from football fans here in Brasil. The site primarily hosts our football fan survey but will increasingly grow to track fan behaviour here in Brasil during the up-coming World Cup. We welcome all comments and please feel free to take the survey [...]

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Tags: Social · Sport

Sao Paulo – A Clean City is a Civilized City?

February 11th, 2010 · No Comments

There is some fascinating literature about Dirt as a metaphor for Social Distancing – Susan Sontag’s work specifically. I spotted this at a bus stop today and was wondering if this is part of the Cidade Limpa / Clean City campaign and more importantly … whether anyone actually believes that a clean city is a [...]

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Tags: Consumers · Social

September 21st, 2009 · No Comments

Vídeo realizado para iniciar uma conversa com a comunidade do projeto Dayloggers.

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Tags: Social · Technology · Youth

Twitter goes mainstream in Brazil – 2

March 26th, 2009 · No Comments

Depois do artigo da Época falando sobre do Twitter, parece que algumas partes do governo brasileiro passaram a prestar mais atenção para esta nova – não tão nova – forma de comunicação. O governo de São Paulo esta à algumas semanas postando sobre seus projetos e novidades na sua nova conta no Twitter: @governosp

Contudo… o [...]

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Tags: Media · Social · Technology · Trends

Twitter goes mainstream in Brazil

March 21st, 2009 · No Comments

As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]

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Tags: Media · Social · Technology · Trends

Social Networking – Brazil in Global Context

March 17th, 2009 · 4 Comments

A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites.
1. Social network and blogging sites are [...]

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Tags: Environment · Media · Social · Technology · Trends · Youth

The inactive and the hyperactive in Brazil

March 16th, 2009 · No Comments

The headlines that we read in the Brazilian press stated that one in five Paulistas (residents of the State of Sao Paulo) are sedentary although the findings seem to throw up some other interesting trends in terms of excercise and phsysical activities in Brazil.   
According to a recent study on behalf of the State government [...]

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Tags: Social · Sport · Trends

Carnival Graveyard

February 27th, 2009 · No Comments

a tragic discovery this afternoon…yes its a carnival graveyard here in Brazil. I tried to find out what happened to the amazing creations so lovingly prepared for their moment on the carnival catwalk… and was informed that they were being pulled apart and destroyed… no recycling… sad moment!
For more photos click here

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Tags: Social

Nova Lima

February 11th, 2009 · No Comments

We’ve been busy in Peru for the past few weeks looking at some of the social and cultural trends in Lima and beyond. We are in the process of creating a micro-site with more detail on the New Peruvian Consumer, interviews with young Limeñas and a host of visual images from around the city. The [...]

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Tags: Consumers · Social · Trends

Young Lives : Vidas Jovens

December 22nd, 2008 · 2 Comments

TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages.
The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as the [...]

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Tags: Advertising · Brands · Consumers · Marketing · Media · Social · Technology · Trends