For full effect.. this post should be read whilst listening to Morrisey singing ‘The more you ignore me, the closer I get’ The More You Ignore Me… The recent case from Brasil of the Brastemp customer who created his own one man social media campaign against the company for their poor level of service and [...]
Entries Tagged as 'Social'
The More you Ignore your Customers (the closer they get?)
May 11th, 2011 · No Comments
Tags: Brands · Consumers · Media · Social · Technology
Listening is not Easy!
May 3rd, 2011 · No Comments
Today I had the great pleasure to participate in the event hosted by UOL, o Poder Digital. Did you go? If the answer is yes, I would love to know how you got to the event and how you got back to your office afterwards. My reason for asking is related to some of the [...]
Tags: Social
brasil@home: recent posts
April 1st, 2011 · No Comments
Brasil@Home – which we set up a few weeks ago has had some fantastic posts in the past few days. Many thanks to all of those who have participated. A small selection of their offerings and photos here … Eduardo Zanaletto: “A casa é um simples retângulo de concreto ao qual atribuímos uma porção de [...]
Tags: Social
The real beauty myth in Brazil
February 9th, 2011 · No Comments
I’ve just been listening to an interview on the BBC with an academic from Amsterdam who has completed an interesting academic study which has just been released as a book – an ethnography of beauty and cosmetic surgery: Pretty Modern: Beauty, Sex, and Plastic Surgery in Brazil. The author posits plastic surgery as part of a [...]
brasil@home
February 7th, 2011 · No Comments
we have now offically started the brasil@home project… brasil@home é um projeto único para explorar as diferenças e as transformações nas relações que os brasileiros têm com o ‘lar’ Full instructions are on the site – we’ll keep going with some updates here over the next few weeks
Tags: Social
What kind of football fan are you? Micro-site launched for Copa 2010
February 16th, 2010 · No Comments
We’ve launched the micro-site Copa 2010 and have already had a good response from football fans here in Brasil. The site primarily hosts our football fan survey but will increasingly grow to track fan behaviour here in Brasil during the up-coming World Cup. We welcome all comments and please feel free to take the survey [...]
Sao Paulo – A Clean City is a Civilized City?
February 11th, 2010 · No Comments
There is some fascinating literature about Dirt as a metaphor for Social Distancing – Susan Sontag’s work specifically. I spotted this at a bus stop today and was wondering if this is part of the Cidade Limpa / Clean City campaign and more importantly … whether anyone actually believes that a clean city is a [...]
September 21st, 2009 · No Comments
Vídeo realizado para iniciar uma conversa com a comunidade do projeto Dayloggers.
Tags: Social · Technology · Youth
Twitter goes mainstream in Brazil – 2
March 26th, 2009 · No Comments
Depois do artigo da Época falando sobre do Twitter, parece que algumas partes do governo brasileiro passaram a prestar mais atenção para esta nova – não tão nova – forma de comunicação. O governo de São Paulo esta à algumas semanas postando sobre seus projetos e novidades na sua nova conta no Twitter: @governosp Contudo… [...]
Tags: Media · Social · Technology · Trends
Twitter goes mainstream in Brazil
March 21st, 2009 · No Comments
As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]
Tags: Media · Social · Technology · Trends









