Contudo… o que achamos mais interessante de ser notado, foram as reações de alguns dos twitter e twitteretes:
pablosnr: RT @baunilha: @governosp no twitter!- interessante.. vejamos oq eles estão aprontando. acho que deveria ter twits especiais sobre corrupçãoPangos: @governosp Sejam bem vindos representantes.
gustavoramos: @governosp Vocês deveriam promover mais a interação com o cidadão aqui e deixar de lado as propagandas. Isso eu vejo no site.edumg: José Serra andou lendo a Época @governosp
As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a few of Brazil’s most prolific Twitter addicts what this means for the application here…. more to come shortly
…oh and as if you don’t yet know what Twitter is…
]]>1. Social network and blogging sites are now the 4th most popular activity on the Internet
Social network and blogging sites are now the 4th most popular
activity on the Internet (overcoming personal email) with 67% global reach as to December 2008. That is 5% more of what they attracted a year ago.
The strongest growth comes from Germany (much due to Facebook launching a German language interface in March 2008) now reaching 51% of Germans online compared to 39% a year ago (12% increase). Large growth has also occurred in the UK, Spain, Italy and Switzerland (about 10% growth in each country).
The US growth at this time was minor (2.6% growth) suggesting a saturation of the online social activity of the US population.
2. Due to Facebook’s success – time spent on ‘member community’ sites grow three times the rate of overall Internet growth
The overall time spent online globally increased by 18% between December 2007 and December 2008. In the same period, however, the amount of time spent on ‘Member Community’ sites rose by 63% to 45 billion minutes; and on Facebook by a massive 566% – from 3.1 billion minutes to 20.5 billion. Facebook’s time is so high due to having the highest average time per person (three hours 10 minutes).
In most of the countries monitored the share of time accounted for by ‘Member Communities’ has more than doubled. In Switzerland, share of time has tripled from 3% to 9.3%.
A year ago ‘Member Communities’ accounted for one in every 15 online minutes globally – now it accounts for one in every 11. In Brazil alone, ‘Member Communities’ accounts for almost one in every 4 minutes. In the UK they now account for one in every 6 minutes (up from every 13 minutes a year ago) and in Italy one in every 7 (up from one in 14 a year ago).
3. Facebook has driven older people to be socially involved online:
While social networks started amongst the younger audience, today’s audiences are becoming broader and older. This shift has primarily been driven by Facebook, successfully opened opportunities of social networking to a much wider audience.
The report is somewhat akin to a soft ‘moral panic’ stating that young people who are kings of the digital age are costly to keep, pragmatic, lacking idealism and generally lost or confused in a world of endless choice, much of which is bought on by their being endlessly online. The internet and social media is in part blamed for young people’s lack of reflexivity and a ‘look at me’ culture, meanwhile the growth of social contacts via Orkut has fuelled increased party attendance and this is blmed for increased drinking and drug taking amongst Brazilians.The article however also seeks to criticise teens for having lost the sense of revolution that their parents exhibited, worrying only about getting into stable employment and receiving a good salary.
The shift in power relations due to adoption of technologies is also seen as a factor behind how young people now increasingly control household spending behaviour and the fact that young people are now 5 times more expensive than 30 years ago.
The article which starts by drawing comparison to Holden Caulfield’s crisis of 2 generations ago ends with a list of recommendations to parents on how to raise their children with reference to such issues as – how to get them to answer the phone, or stop exposing too much of their lives online!
If you would like to know more about our own extensive and less sensationalist research report into Young Lives across South America – please click here
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TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages.
The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as the role of brands and advertising within their own youth cultures.
The research involved a wide range of qualitative methodologies – from focus groups to online interviews and digital ethnography
If you would like to know more about the project or to see some of the findings please get in touch and we’ll send a copy of the Vidas Jovens DVD Report to you.
]]>Created in 1913 by American journalist Arthur Wynne, of The New York Word, the crossword was first published in Brazil in 1925, in Rio newspaper edition of The Night. Today, it helps in adult literacy in more than 16 thousand schools in the country, through the Cocktail in Schools, an initiative of the ‘Cocktail Magazines’ approved by the Ministry of Education.
Research conducted by the publisher Ediouro showed that over 60% of consumers have reached university level education, 74% are between 16 and 45 years, 68% prefer to solve the crossword at home.
]]>According to the contract signed for the triênio 2009-2011, there will be a new round of the poll in June. The parameters will be used for the distribution of quotas between July 2009 and June 2010.
In the survey, the two institutes spoke to 8193 people in 11 capitals of the country. Check out the list of percentage of the 10 clubs most often mentioned by respondents in October only between subscribers of the channel PFC:
1. Flamengo – 13.84%
2. Corinthians – 9.77%
3. Sao Paulo – 9.21%
4. Palmeiras – 8.23%
5. Grêmio – 8.17%
6. Inter – 6.87%
7. Cruzeiro – 6.56%
8. Vasco – 6.46%
9. Atletico-MG – 5.94%
10. Fluminense – 5.55%