For full effect.. this post should be read whilst listening to Morrisey singing ‘The more you ignore me, the closer I get’ The More You Ignore Me… The recent case from Brasil of the Brastemp customer who created his own one man social media campaign against the company for their poor level of service and [...]

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A new piece of research undertaken by academics in the USA has identified the phenomenon of regional accents in the way we Tweet. The study is great, not just because serious measured research of Twitter behaviour is extremely limited but also because it throws up some interesting broader questions about the interaction between communications on [...]

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I dont know about you but it seems like a long long time ago that the World Cup finished. Just about enough time for us to start to feel nostalgic and forgive Dunga, Rooney and Ronaldo for ruining the months of June and July… OK maybe not. It is however an apt time to announce [...]

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Depois do artigo da Época falando sobre do Twitter, parece que algumas partes do governo brasileiro passaram a prestar mais atenção para esta nova – não tão nova – forma de comunicação. O governo de São Paulo esta à algumas semanas postando sobre seus projetos e novidades na sua nova conta no Twitter: @governosp Contudo… [...]

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As Twitter goes increasingly mainstream in the UK, as witnessed in its increasing use in radio phone-ins on the BBC it looks like its about to do the same here in Brazil. Or is it? This weeks Epoca magazine devoted it’s cover to the rise of the phenomenon here in Brazil. However, we’re asking a [...]

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A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites. 1. Social network and blogging sites [...]

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Cellular owners in Brazil pay more for the use of their mobile telephone than any other country in the world. The data comes from the International Telecommunications Union (ITU). According to the criterion of Purchasing Power Parity (PCC), which has reference to the price of a basic package offered by the operators – which includes [...]

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This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

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as promised…some thoughts and clips from Lima to come over the next few days. Here is a starter from the interviews with teenagers in Lima. We asked if the internet influenced their consumer behaviour and they discussed how their online and offline purchasing of books (offline) was particularly influenced by their online behaviour – in [...]

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