an interesting story taken directly from ther Guardian newspaper last week about how mobile companies are targetting residents of the periferia in Rio
“When Alan Roberto Lima was growing up in Vila Aliança, a notoriously violent favela on the western outskirts of Rio de Janeiro, only the community’s elite could afford mobile phones.
“The bandits and the [...]

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This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

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TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages.
The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as the [...]

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Having recently noted with incredulity the fact that a Brazilian water company has been using water in its ‘Save Water’ bus shelter ads we found that this frivolous attitude to water is not isolated here in Brazil.
Samsung launched their action “Its Hot, Its Cold” by putting a block of ice in front of the luxurious [...]

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Is this really the most effective means to promote responsible use of water?
I may be being a touch sensitive given that as a result of severe floods here in the south of Brazil, i Iike many people was without water for some time – nothing in comparison to the thousands of people who have lost [...]

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Some shots from the NBC 08 event at SENAC, Sao Paulo
Huge thanks to Victor at comlimão
discussion group on stage -

Tuesday – presentation 1

presentation 2

presentation 3

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We’re busy planning for the NBC event being organised by The Future Department.
The event takes place at SENAC in Sao Paulo on the 20th, 21st and 22nd of October and has some interesting looking speakers and attendees. More information and some of the material we have been generating for the event will be appearing here [...]

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The results of a recent quant study with Brazilian internet indicates the increasingly significant role and usage of blogs as a source of information and instrument in consumer opinion forming. The study lacks any detail or real understanding of the broader context of where information from blogs fit into broader consumer decision making, and the [...]

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To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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