This is a quick post to follow up some conversations and debate over the past few days both in England and Brazil about football and loyalty. In England the debate has been more specifically focused on the loyalty of players – especially in the light of recent transfers such as that of Fernando Torres, leaving [...]

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What are those products and shopping moments that you just don’t want to share with anyone else – inside or outside of social media???? I keep reading so many articles about Recommender Culture and the role Social Influencer Media is having on consumer behaviour I had to retaliate – lest ye forget – dead fish [...]

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an interesting story taken directly from ther Guardian newspaper last week about how mobile companies are targetting residents of the periferia in Rio “When Alan Roberto Lima was growing up in Vila Aliança, a notoriously violent favela on the western outskirts of Rio de Janeiro, only the community’s elite could afford mobile phones. “The bandits [...]

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This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

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TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages. The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as [...]

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Having recently noted with incredulity the fact that a Brazilian water company has been using water in its ‘Save Water’ bus shelter ads we found that this frivolous attitude to water is not isolated here in Brazil. Samsung launched their action “Its Hot, Its Cold” by putting a block of ice in front of the [...]

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Is this really the most effective means to promote responsible use of water? I may be being a touch sensitive given that as a result of severe floods here in the south of Brazil, i Iike many people was without water for some time – nothing in comparison to the thousands of people who have [...]

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Some shots from the NBC 08 event at SENAC, Sao Paulo Huge thanks to Victor at comlimão discussion group on stage – Tuesday – presentation 1 presentation 2 presentation 3

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We’re busy planning for the NBC event being organised by The Future Department. The event takes place at SENAC in Sao Paulo on the 20th, 21st and 22nd of October and has some interesting looking speakers and attendees. More information and some of the material we have been generating for the event will be appearing [...]

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