A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Note that the ‘Member Community’ category includes both social networking and blogging websites.
1. Social network and blogging sites are [...]

[Read more →]

Having recently noted with incredulity the fact that a Brazilian water company has been using water in its ‘Save Water’ bus shelter ads we found that this frivolous attitude to water is not isolated here in Brazil.
Samsung launched their action “Its Hot, Its Cold” by putting a block of ice in front of the luxurious [...]

[Read more →]

Is this really the most effective means to promote responsible use of water?
I may be being a touch sensitive given that as a result of severe floods here in the south of Brazil, i Iike many people was without water for some time – nothing in comparison to the thousands of people who have lost [...]

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

Having recently commented on the possible changing tastes on the Brazilian menu, more evidence this week form a report that places Brazil as the country with the second highest proportion of vegans in the world. Of the total population 28% are seeking to eat less meat and diary based products. Perhaps in reflection of [...]

[Read more →]

In honour of the UN World Environment Day we decided to talk to some Brazilians about their thoughts on a range of issues surrounding sustainability, consumers, brands and governments. We also took along some examples of ‘green focused’ advertising and communications from around the world to test reactions. We are posting here a teaser of [...]

[Read more →]