There is some fascinating literature about Dirt as a metaphor for Social Distancing – Susan Sontag’s work specifically. I spotted this at a bus stop today and was wondering if this is part of the Cidade Limpa / Clean City campaign and more importantly … whether anyone actually believes that a clean city is a [...]

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an interesting story taken directly from ther Guardian newspaper last week about how mobile companies are targetting residents of the periferia in Rio
“When Alan Roberto Lima was growing up in Vila Aliança, a notoriously violent favela on the western outskirts of Rio de Janeiro, only the community’s elite could afford mobile phones.
“The bandits and the [...]

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Cellular owners in Brazil pay more for the use of their mobile telephone than any other country in the world. The data comes from the International Telecommunications Union (ITU). According to the criterion of Purchasing Power Parity (PCC), which has reference to the price of a basic package offered by the operators – which includes [...]

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As noted frequently on this blog, recent years have seen the expansion of the middle class (Classe C) in Brazil. At the end of 2008, this “slice” has already totaled 53.8% of the population, according to research from the Getúlio Vargas Foundation (FGV), which, with a greater purchasing power, began to consume more and helped [...]

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International Women’s Day yesterday saw the annual collection of articles across the Americas about the role of women in society. In Brazil, Folha de Sao Paulo reported the findings of a number of different studies which emphasise the implications  the changing position of women in society, the workplace and within families and the household.  Increasingly [...]

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This weeks Veja magazine has devoted a large segment to a report on today’s Brazilian youth. Whilst the report contains some interesting background and insight on young people – much of which relates to trends observable in young middle class people (not just limited to teenagers) across the globe the general tone of the piece [...]

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as promised…some thoughts and clips from Lima to come over the next few days. Here is a starter from the interviews with teenagers in Lima. We asked if the internet influenced their consumer behaviour and they discussed how their online and offline purchasing of books (offline) was particularly influenced by their online behaviour – in [...]

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We’ve been busy in Peru for the past few weeks looking at some of the social and cultural trends in Lima and beyond. We are in the process of creating a micro-site with more detail on the New Peruvian Consumer, interviews with young Limeñas and a host of visual images from around the city. The [...]

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TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages.
The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as the [...]

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