Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Entries Tagged as 'Brands'

The More you Ignore your Customers (the closer they get?)

May 11th, 2011 · No Comments

For full effect.. this post should be read whilst listening to Morrisey singing ‘The more you ignore me, the closer I get’ The More You Ignore Me… The recent case from Brasil of the Brastemp customer who created his own one man social media campaign against the company for their poor level of service and [...]

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Tags: Brands · Consumers · Media · Social · Technology

Young Lives : Vidas Jovens

December 22nd, 2008 · 2 Comments

TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages. The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as [...]

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Tags: Advertising · Brands · Consumers · Marketing · Media · Social · Technology · Trends

Outdoor Advertising – Water Consumption in Brazil

December 5th, 2008 · No Comments

Is this really the most effective means to promote responsible use of water? I may be being a touch sensitive given that as a result of severe floods here in the south of Brazil, i Iike many people was without water for some time – nothing in comparison to the thousands of people who have [...]

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Tags: Advertising · Brands · Environment · Marketing · Technology · Youth

NBC 08 Senac, Sao Paulo

October 26th, 2008 · 1 Comment

Some shots from the NBC 08 event at SENAC, Sao Paulo Huge thanks to Victor at comlimão discussion group on stage – Tuesday – presentation 1 presentation 2 presentation 3

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Tags: Brands · Consumers · Marketing · Media · Trends · Youth

NBC 2008

October 21st, 2008 · No Comments

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Tags: Advertising · Brands · Consumers · Marketing · Media · Social · Technology · Trends

New Business Communications Event

October 9th, 2008 · No Comments

We’re busy planning for the NBC event being organised by The Future Department. The event takes place at SENAC in Sao Paulo on the 20th, 21st and 22nd of October and has some interesting looking speakers and attendees. More information and some of the material we have been generating for the event will be appearing [...]

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Tags: Advertising · Brands · Marketing · Media · Technology · Trends

Green Marketing and Consumers in Brazil – 5

June 21st, 2008 · No Comments

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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Tags: Advertising · Brands · Consumers · Environment · Marketing · Social · Trends

Green Marketing and Consumers in Brazil – 4

June 21st, 2008 · No Comments

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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Tags: Advertising · Brands · Consumers · Environment · Marketing · Social · Trends

Green Marketing and Consumers in Brazil – 3

June 19th, 2008 · No Comments

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

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Tags: Advertising · Brands · Consumers · Environment · Marketing · Social · Trends

Green Marketing and Consumers in Brazil 2

June 18th, 2008 · No Comments

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range [...]

[Read more →]

Tags: Advertising · Brands · Consumers · Environment · Marketing · Social · Trends