Sao Paulo Sebo’s and The Long Tail theory – a couple of personal observations… http://bit.ly/bk2a1t

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I have spent some time looking through the Mosaic material from Serasa Experian, which is an attempt to create a segmentation study of the Brasilian consumer.  Mosaic crosses IBGE census data with material generated in the annual research into the Brazilian Household. the final study comes up with 10 different groups in 39 different consumer [...]

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Wonderful BBC Radio programme about changing consumer trends and impact on popular culture …. pull me a pint …http://bit.ly/cF7meN

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micro thought: just passed a guy living on street here in SP. I admired him. Romantic vision of freedom in vagrancy in material poverty???

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wow…this might be interesting. Will take a quick look and then might have something to say about.

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Have just been reading this article which was the most read piece on Meio and Mensagem site last week… interesting reading. I love any empirical data about social networks for its ability to spark debate and hate it in equal measure for providing data which is often created in a quantitative format which belies explanation… [...]

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Help! PLEASE…Por favor amigos e inimigos conhece brasileiros (as) que gosta de futebol? Mande o link… http://bit.ly/cQZfS2

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We’ve launched the micro-site Copa 2010 and have already had a good response from football fans here in Brasil. The site primarily hosts our football fan survey but will increasingly grow to track fan behaviour here in Brasil during the up-coming World Cup. We welcome all comments and please feel free to take the survey [...]

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There is some fascinating literature about Dirt as a metaphor for Social Distancing – Susan Sontag’s work specifically. I spotted this at a bus stop today and was wondering if this is part of the Cidade Limpa / Clean City campaign and more importantly … whether anyone actually believes that a clean city is a [...]

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