I have lost track of the number of times the google behavioural advertising system has surprised me and amused me by its randomness. Here is the latest from today – I am discussing the football coaches here in São Paulo – how sad the São Paulo fans are the loss of their beloved Muricy… and [...]

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For full effect.. this post should be read whilst listening to Morrisey singing ‘The more you ignore me, the closer I get’ The More You Ignore Me… The recent case from Brasil of the Brastemp customer who created his own one man social media campaign against the company for their poor level of service and [...]

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Since blogamericas was launched the idea was to create a site to discuss some of the more interesting elements of consumer behaviour here in Brasil. This has included a wide range of subjects, from the segmentation of the football public to the ‘greenwashing’ in marketing.  We will continue to do so and post on a [...]

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Today I had the great pleasure to participate in the event hosted by UOL, o Poder Digital. Did you go? If the answer is yes, I would love to know how you got to the event and how you got back to your office afterwards. My reason for asking is related to some of the [...]

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Brasil@Home – which we set up a few weeks ago has had some fantastic posts in the past few days. Many thanks to all of those who have participated. A small selection of their offerings and photos here … Eduardo Zanaletto: “A casa é um simples retângulo de concreto ao qual atribuímos uma porção de [...]

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A new piece of research undertaken by academics in the USA has identified the phenomenon of regional accents in the way we Tweet. The study is great, not just because serious measured research of Twitter behaviour is extremely limited but also because it throws up some interesting broader questions about the interaction between communications on [...]

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I’ve just been listening to an interview on the BBC with an academic from Amsterdam who has completed an interesting academic study which has just been released as a book – an ethnography of beauty and cosmetic surgery: Pretty Modern: Beauty, Sex, and Plastic Surgery in Brazil. The author posits plastic surgery as part of a [...]

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we have now offically started the brasil@home project… brasil@home é um projeto único para explorar as diferenças e as transformações nas relações que os brasileiros têm com o ‘lar’ Full instructions are on the site – we’ll keep going with some updates here over the next few weeks

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Spotted this yesterday in São Paulo. Hells Angels now have websites? It seems a long way from the bad old days back in Hollister, California. Is this a Brazilian phenomenon? Anybody with some evidence from other countries?

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This is a quick post to follow up some conversations and debate over the past few days both in England and Brazil about football and loyalty. In England the debate has been more specifically focused on the loyalty of players – especially in the light of recent transfers such as that of Fernando Torres, leaving [...]

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