Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Entries from September 2009

Corinthians join the Cruisers

September 30th, 2009 · No Comments

Having been to the local derby between Sao Paulo and Corinthians on Sunday I was interested to see that the Timão as they are known (Corinthians for the uninitiated) are just one of a number of Brazilian brands and organisations that are joining the specialist cruise holiday market. Specialist cruises may not be especially new [...]

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The New Digital Morality: Consumers, Brands and Social Networks

September 22nd, 2009 · No Comments

Here’s the theme for our presentation at the NBC event in September 2009… please feel free to offer up some thoughts “With the ever increasing presence of technologies (increasingly mobile) and the popularity of web2.0 app’s & social networks (Facebook / Twitter / Youtube, Orkut etc), individuals are increasingly able and willing to observe and [...]

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September 21st, 2009 · No Comments

Keynote apresentado no evento Kommbo em Florianópolis pelo pesquisador da TWRAmericas, Alberto Lung. No dia 9 de julho participei de um ótimo evento organizado pelo meu colega Tiago Jaime Machado, o Kommbo. Evento onde falei um pouco sobre minha pesquisa com jovens Argentinos, e, conseqüentemente, de pontos que acho importante desconstruir na noção de “digital”. [...]

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September 21st, 2009 · No Comments

Vídeo realizado para iniciar uma conversa com a comunidade do projeto Dayloggers.

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Tags: Social · Technology · Youth

New Brand Communication event 2009

September 21st, 2009 · 1 Comment

Having had so much fun at the New Brand Communication event in 2008, we will be back there again this year – October 20-22 – in Sao Paulo… we’ll post more soon…here is some background detail… Sobre o 2º New Brand Communication O 2º New Brand Communication é um evento que ocorre anualmente em São [...]

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