In the recently released ranking of the 50 most valuable brands in Latin America, produced by Interbrand, 15 are Brazilian, including the 3 that head the list – Itaú, Bradesco and Banco do Brasil. The top 25 are reproduced below here…

One interesting point is that a number of top Brazilian brands could appear in the [...]

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TWRAmericas have recently completed a major study of Trends among young consumers (ages 15-19) in Brasil across various cities and with youth of a variety of ages.
The study looked at a range of issues inclusing young peoples values and influences, the role that media and new technologies play in their lives, as well as the [...]

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The crossword puzzle, one of the most popular games, recently completed its 95th year and we’re overwhelmed to discover that Brazil is the fourth largest consumer market in the world, losing only to the United States, France and Italy.
Created in 1913 by American journalist Arthur Wynne, of The New York Word, the crossword was first [...]

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Brazilians seem to love questionnaires quant studies with football fans almost as much as the game itself. Recently the members of the Club of 13 (major teams) had access to the first survey conducted among viewers of pay-per-view of the Campeonato Brasileiro. The figures, presented by Globosat will be used as a reference for the [...]

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Having recently noted with incredulity the fact that a Brazilian water company has been using water in its ‘Save Water’ bus shelter ads we found that this frivolous attitude to water is not isolated here in Brazil.
Samsung launched their action “Its Hot, Its Cold” by putting a block of ice in front of the luxurious [...]

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Research findings can be treated a bit like vegetables at times…it goes rotten pretty quickly. We’re extremelty interested and have posted on the culture of reading in Brazil, so we dont have a problem posting the results of research published by the Brazilian Book Publishers recently – even though it relates to 2007.
- Although government [...]

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According to a report out last week, depsite growing appreciation of the global economic crisis, Brazilians perspectives for the year ahead are largely positive. Either the study reveals a nation in serious denial or as we would expect more likely goes to show the severe limitations of attempting to understand a populations attitudes and understanding [...]

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Publisher ‘Editora Abril’ has announced the second major study on consumer habits of Brazilians between the ages of 13 and 24 years: “New Consumers – The Young and Publicity.”
An interesting note from the findings, are the affection and importance of strong links with the family for those born between the years 1980 and 1990. In [...]

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Is this really the most effective means to promote responsible use of water?
I may be being a touch sensitive given that as a result of severe floods here in the south of Brazil, i Iike many people was without water for some time – nothing in comparison to the thousands of people who have lost [...]

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