Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Entries from August 2008

The On the Go Generation

August 7th, 2008 · No Comments

Grace and Clare in London discussing their use of laptops and phones. The convenience of their Blackberries are discussed and how the permanent connection to being online influences their daily routines.

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Tags: Consumers · Media · Social · Technology · Trends · Youth

Grace and Clare…connected

August 7th, 2008 · No Comments

  Whilst in London Ive been able to meet up with two (young) old friends. Always a pleasure and enlightening to spend time with them. I wanted just to post a few quick clips from an interesting discussion about their media usage and online lives. Here they discuss some of the pros and cons of [...]

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Tags: Consumers · Media · Social · Technology · Trends · Youth

Blogs and consumer behaviour – some stats

August 4th, 2008 · No Comments

The results of a recent quant study with Brazilian internet indicates the increasingly significant role and usage of blogs as a source of information and instrument in consumer opinion forming. The study lacks any detail or real understanding of the broader context of where information from blogs fit into broader consumer decision making, and the [...]

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Tags: Consumers · Marketing · Media · Technology · Trends

53% increase in Broadband usage in Brazil

August 4th, 2008 · No Comments

Figures for April 2008 from Ibope / NetRatings show that the number of active Internet users with broadband grew 53% in one year, and Brazil continues to have the highest consumption of Internet, in terms of browsing and pages viewed. It is largely the use of social networks that bring the Brazilian to consume more [...]

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Tags: Consumers · Media · Trends