Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Race and Economic development in Brazil

July 25th, 2008 · written by · No Comments

This is a link to a nice story taken from Bloomberg about the issue of racial discrimination in Brazil. As the article states “A commodities-led boom is fueling growth; the real beat the Swiss franc as the best-performing major currency during the 12 months through yesterday, gaining 22 percent against the dollar to the franc’s 20 percent; Brazil’s stock market was No. 1 among the 10 largest over the same period, surging 18.75 percent; and Standard & Poor’s and Fitch Ratings have raised the country’s debt rating to investment grade for the first time”

However amongst a number of social, environmental and cultural problems that still face Brazil, the race issue is still something that is rarely openly debated.

“Blacks — defined by the government and nongovernmental organizations as people who describe themselves as either “preta” (black) or mixed-race “parda” (brown) — make up almost half of the population. Of the nation’s more than 187 million people, 92.7 million are black and 93.1 million are white; Asians, Indians and those who haven’t declared a race make up the rest. On average, they earn little more than half as much as whites, 578.2 reais ($361) a month compared with 1,087.1 reais, according to a report based on 2006 data by IPEA Institute for Applied Economic Research, a government group in Brasilia.”

Tags: Social


Who Writes:

PhD from Sheffield University, England focusing upon an anthropology of youth cultures in the US. Over 10 yrs of experience in academic but predominantly commercial research. Specialisms in media, youth, sports, communications and social research. Native in English, Advanced Portugues, Beginner in Spanish

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