Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Green Marketing and Consumers in Brazil – 5

June 21st, 2008 · written by · No Comments

To mark the UN Environment Day, TWRAmericas undertook a series of discussion groups with Brazilians to look not only at the issues as they relate to consumers in Brazil but also broader issues of sustainable development and ethical consumerism. The groups approached a broad range of subjects including current behaviours and responses to a range of ‘green’ advertising and activities by brands. Their are a series of 5 video clips with the thoughts of the participants. Please feel free to add your own own comments or thoughts on the issues discussed.

In this third section of clips respondents discuss a range of green advertising and its influence on their behaviour as consumers.

Tags: Advertising · Brands · Consumers · Environment · Marketing · Social · Trends


Who Writes:

PhD from Sheffield University, England focusing upon an anthropology of youth cultures in the US. Over 10 yrs of experience in academic but predominantly commercial research. Specialisms in media, youth, sports, communications and social research. Native in English, Advanced Portugues, Beginner in Spanish

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