Research amongst car buyers in Brazil has shown that women are responsible for 70% of car buying decisions either directly (40%) or as influencers of their male partners (30%). This was the finding of 2 separate pieces of research undertaken by Volkswagen and GM.  On top of this women represent 46% of the market for [...]

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One of Brazil’s longest standing brands announced a makeover in its visual look last week in an attempt to “rescue an identity lost in recent years”. With a campaign set to run across different media platforms, Caloi aims to return to its once dominant position in the Brazilian bicycle market.  With the launch of a [...]

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Brazilian consumers are relatively unlikely to be daring at he point of sale, preferring to refer back to past purchase practices as their primary information sources followed by the opinions of their peers, family and friends.
These are the results from a new research study undertaken with approximately 19 thousand Brazilians between the ages of 12 [...]

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A recent study has shed some light on the cultural life of Brazilians. According to the key findings, during the year 2007, there would appear to be a small group of consumers who are undertaking a number of cultural activities, whilst the vast majority of Brazilians appear to be excluded or self excluding. Unfortuantely the [...]

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Findings of a a study undertaken in Brazil serve to challenge a number of stereotypes about the grey consumer here in South America.  Reporting of such studies typically finds the need to replay old images of such consumers and we’ll try to avoid them here, safe to say that findings appear to mirror those elsewhere [...]

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A quick follow up to a recent post. We noted that in a global study of habits and behaviour amongst consumers across the globe on behalf of the National Geographic Society, Brazilians come out far ahead of any other nation in terms of annual beef consumption. This may be changing however. One small indicator is [...]

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A recent global research study has shed light on the importance of jeans in the Brazilian wardrobe.  The study surveyed around 7,700 people in ten countries found that drawers are fullest in Brazil, with 14% of respondents in that market saying they own more than 10 pairs of jeans and 40% with five to 10 [...]

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Recent research has shown that the luxury market in Brazil grew 17% in 2007 to a value of US$5 Billion, a figure representing 1% of the global total potentially growing to 2% in 2008. The research undertaken both with brand owners and consumers indicated that the selected leading and most desirable brands amongst the rich [...]

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Rather unsurprisingly, we thought, research has shown that domestic workers play an important role in the domestic shopping decisions in Brazilian homes.  What was of more interest was the process of swapping tips and ideas amongst domestics and between the workers and their patrons, both directly about products but also where to purchase at the [...]

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According to a recent study tracking global attitudes towards consumption and the environment, inhabitants of Brazil and India have the world’s most environmentally-sustainable lifestyle and Americans the least. The full report can be accessed here
The survey by the National Geographic Society establishes a “Greendex” — an index measuring the economic impact of consumer lifestyle choices — in [...]

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