This weeks’s business magazine Exame dedicates its front cover and significant coverage inside to a major report on the new Brazilian consumer.
The article (here in portuguese) paints the protrait of a country in transformation. Growing at a rate of 4% anually it is predicted that by 2012 Brazil will be third only to the US [...]

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Brazilians respond best to advertising which have strong emotional appeal according to research across 10 countries conducted by Millward Brown. The report – entitled ‘Global – How cultural differences influence advertising performance” tested 31,000 publicity films form a variety of markets as well as collating pre-existing data and interviewing industry professionals in each country. Brazilians [...]

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Embratur, the official Brazilian tourist agency is focusing on the gay market on the eve of the Gay Pride parade in Sao Paulo which takes place on May 25th. The official site for the event, The Love Land highlights both the event and the city alongside broader information about the gay market and destinations across [...]

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More signs of the increasing power and impact of the emerging socio-economic Class C. Despite events elsewhere in the world, the burgeoning credit options in Brazil are creating a number of shifts in the housing market as home ownership becomes increasingly accessible to more Brazilians. According to the Caixa Econômica Federal, their online simulator Home [...]

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According to a recent research report from Accenture entitled ‘Television in Transition’, Brazilian consumers are more dissatisfied with their current TV offer than their counte in most other nations. The global survey attempted to offer a detailed investigation into contemporary consumer values towards consuming and interacting with TV content.
Findings of specific relevance to the Brazilian [...]

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Urban middle class Brazilians are no different to their peers in any country when it comes to the rising importance of take away and home delivery of food. Though the selection is no by no means limited, the pizza industry tends to dominate. One exception however is ‘China in Box’. In this case it’s a [...]

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This is the third and final in a series of 3 clips from one example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues. We now have the subtitled version in English.
We have been exploring the emergence of ‘green consumers’ here in Brazil and the Ecofeira was a good location to explore the [...]

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Having posted our recent research conducted with a great example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues, we now have the subtitled version in English. We were keen to explore the emergence of ‘green consumers’ here in Brazil. The Ecofeira is well established in the locals weekly calendar and is interesting [...]

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