One of those catchy little snapshots of quantitative data that’s great for easy journalism … why shouldn’t  we join in too!This weeks Veja magazine reports that women n Brazil own 51.7% of the nations credit cards. However in terms of average spend they come in behind their male counterparts at just 45.9%.  Brazilians own approximately 93 million credit [...]

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 Don’t be distressed by the title of this post, well just slightly, but its just another in the current wave (OK the second) piece of evidence in recent weeks that the concept of the conscientious consumer has arrived in Brazil.This from Mundo do Marketing, who have reported that Brazilian food brand Seven Boys have launched a [...]

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Nokia announced last week that they were launching two handsets aimed at consumers in emerging markets.  The launch of the Nokia 2600 classic and the Nokia 1209 is based on research which identified a rise in the sharing of mobile phones.   Cost sensitivity and the desire for customisation are cited as important issues however [...]

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Above is the third part of our set of interviews at the popular weekend market in Lagoa de Conceicao, Florianopolis. We asked the Ecofeira regulars about their attitudes and usage of plastic bags. Interesting responses can be seen above.
Whilst we’re on the subject a quick follow up to earlier post about the campaign  “Mude o [...]

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The video clip above is the second of 3 peices of research conducted by TWRAmericas at the popular weekend Ecofeira market in Lagoa de Conceicao, Florianopolis. On the ongoing debate about green consumerism, thanks to the digital magazine Envolverde for the followingIDEC (the Brazilian Institute for the Defense of the Consumer) and Vitae Civilis [...]

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A number of reports from across the globe this week have highlighted the power of the freebie in contemporary consumer culture. Much of this is the result of the impending launch of Wired magazines Chris Anderson’s new book ‘Free’, in which he outlines a number of the cultural trends driving the rise in giveaway culture. [...]

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Having recently posted on a number of issues surrounding Brazilian consumers and their attitudes on issues such as packaging, plastic bags and sustainable consumption we decided to head out and conduct some interviews with shoppers at a popular weekend market in Lagoa de Conceicao, Florianopolis. The Ecofeira market held every Saturday morning promotes various organic [...]

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We were interested to read on the BBC Brasil site this week that according to recent research Armani (37%) and Christian Dior (28%) are the luxury brands most desirable amongst Brazilians consumers. On face value of some interest to know more about the aspirations of consumers in a time of economic growth. However as the [...]

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Much of the media coverage this week in the Brazilian football press has focused on horrific scenes at the end of the match last Sunday between Avai and Criciuma. When a flare thrown into the Criciuma fans exploded leading to a retired 62 year old fan losing his right hand. There have been many attempts [...]

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The video above is from a new project from two web users (one of whom just happens to be our very own Alberto), in which they claim that it is possible to talk for a year only by creating videos on Youtube. They will each week post a public video responding to each other’s questions. [...]

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