Having recently reported on the confidence felt by the consuming classes of Sao Paulo and their intentions to spend and invest more in 2008 than 2007, one wonders how much of their Reals will be spent on Ilegal products. A recent report indicated that 60% of the population of Sao Paulo are regular purchasers of ‘pirate’ products. [...]

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The need to attain educational and professional qualifications, and to combine such studies with the economic necessity of working to support families are amongst the principal concerns of young people across South America.
Research identified the need to encourage forms and systems of education that do not force young people to quit work and encourage [...]

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Earlier this week the Brazilian environmental minister announced a new scheme (Consumo Consciente de Embalagens: Conscious Packaging Consumption) which aims to incentivise the reduction in usage of packaging and plastic bags. The scheme was launched with the slogan “The choice is yours, the planet is ours”. The campaign objective is to raise awareness amongst consumers of the packaging [...]

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While much of the world may be considering economic recession, consumers in Brazils economic capital, Sao Paulo don’t seem to be thinking of cutting back in their spending. Brazzil magazine reported the results of research undertaken with Paulistas in December of 2007. Consumers reportedly stated that they want to “buy more, travel more and take greater care [...]

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