A huge thank you to everybody at the 22^nd Florianopolis Book Fair where we conducted a number of interesting interviews with not just members of the public but also editors and organisers of the book fair. Having previously posted about the culture of book purchasing, reading and the Brazilian market, the book fair offered an ideal opportunity to explore some issues around the role of the book and of reading in everyday life. We’ll be posting more material shortly in both English and Portugues but to start with here is a quick clip with a consumer discussing the role of the bookshop. He wasn’t alone in highlighting the often exclusive nature of the book purchasing environment and the fact that the market for buying books seems to lag behind the entertainment culture in which it competes.

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