Consumer Insight, Brand Strategy & Applied Thinking from Brasil

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Entries from December 2007

Bookstores and Book Buying

December 18th, 2007 · No Comments

A huge thank you to everybody at the 22nd Florianopolis Book Fair where we conducted a number of interesting interviews with not just members of the public but also editors and organisers of the book fair. Having previously posted about the culture of book purchasing, reading and the Brazilian market, the book fair offered an [...]

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Tags: Consumers · Media · Trends

Understanding Brazilian Youth 2

December 10th, 2007 · No Comments

As would probably be expected the headlines that grabbed the news media’s attention from the recent UNICEF report on “Brazilian Adolescents and Youth” were largely those that reflected those of a nation of young people worried about crime and corruption. Apologies if we too reflected some of this sentiment in our original post. Having had [...]

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Tags: Social · Trends · Youth

Experimento Elastico – more photos

December 5th, 2007 · No Comments

More photos from the exhibition of work produced by the Experimento Elastico project are available here and well worth a look.

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Tags: Social · Youth

Understanding Brazilian Youth

December 5th, 2007 · No Comments

Understanding young people in Brazil, their attitudes and behaviours seems to make great sense to us. Not least because the Brazilian child and youth population amounts to 34.1 million, almost the same as the entire population of Argentina. At the macro level, half of the world population is under 25 and 85% of them live [...]

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Tags: Consumers · Social · Trends · Youth

War in Rio on table tops everywhere…soon

December 3rd, 2007 · No Comments

Leaving aside the moral connotations of the product, hats off to Carioca designer Fabio Lopez for creating what may well become the must have gift for any budding Brazilan drug baron for Christmas 2008. This update on the classic board game ‘Risk’. ‘War in Rio’, allows players to select their street gang, prison gang and [...]

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Tags: Consumers · Social · Trends · Youth

Lula, Chávez and the Pollsters

December 3rd, 2007 · No Comments

Brazilian President Luiz Inacio Lula da Silva, yesterday, demonstrated the kind of appreciation for quantitative research and the mathematics of the opinion poll that we respect. Quoted in this morning’s Folha de Sao Paulo in response to a poll of voters in which 63% rejected the idea of change in the constitution allowing for a third term [...]

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Tags: Media

World Aids Day…100,000 Condoms…’experimento elástico’

December 1st, 2007 · 1 Comment

What better excuse than today being World Aids Day, to put up a clip of our very own Lara Vainer discussing her recent involvement researching on the project ‘experimento elastico‘ with artist Adriana Bertini. The innovative project is part of the “Muro Graphia” programme funded by SESC in Sao Paulo. The project which has just [...]

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Tags: Social · Youth